Growth Product Manager - Monetisation

Location: Vilnius, Lithuania; hybrid model with 3 days per week in the office

Salary: €4,600–€6,500 gross per month

Company

Flo is a product-driven digital health company building an AI-powered, privacy-first, clinically backed female health and fitness app with 7M paid subscribers and 80M+ monthly users.

What you will do

• Analyze and identify opportunities to optimize paywalls and pricing across regions, user segments, and platforms to maximize lifetime value and profitability.
• Define and implement pricing strategies for subscriptions, complementary products, add-ons, offers, discounts, and subscription tiers.
• Design and optimize paywall experiences, upgrade journeys, and personalized monetization mechanics to improve conversion.
• Develop targeted pricing and offer strategies for lifecycle moments and seasonal campaigns.
• Partner with engineering, design, analytics, marketing, and finance to improve monetization systems, experimentation capabilities, and reporting accuracy.
• Manage App Store Connect and Google Play Console configurations for pricing, SKUs, and subscriptions, and advise product teams on monetization best practices.

Requirements

• Proven experience developing pricing and subscription plan segmentation strategies to maximize lifetime value.
• Strong experience designing high-converting paywalls and personalizing monetization flows by user segment.
• Hands-on experience using offers, discounts, add-ons, and subscription tiers to drive revenue growth.
• Experience coordinating paywall campaigns, experiments, and launches with cross-functional teams.
• Deep expertise in A/B testing and experimentation, including validating assumptions and translating results into monetization improvements.
• Experience working with engineering, design, analytics, and marketing teams to deliver measurable business impact.
• Excellent analytical and problem-solving skills, with the ability to turn data into evidence-based decisions.
• Comfort working in a fast-paced, high-experiment environment with shifting priorities and competing demands.

Nice to have

• Experience managing monetization for a B2C app.
• Experience with monetization automation and machine learning techniques.

Culture & Benefits

• Mission-led, product-driven environment with shared decision-making, ownership, and a focus on craft and impact.
• Competitive salary, annual reviews, and participation in a performance incentive scheme.
• Paid holiday, sick leave, female health leave, and enhanced parental leave and pay.
• Professional growth through meaningful work and learning support.
• Five-week fully paid sabbatical after the five-year Floversary, plus Flo Premium for friends and family and health, pension, and wellbeing benefits.
• In-person collaboration in a hybrid work model.