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6 дней назад

UK Marketing & Content Manager (FMCG)

Формат работы
onsite
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
UK
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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TL;DR
UK Marketing & Content Manager (FMCG): Building integrated marketing campaigns and content across B2B, retail, home delivery and e-commerce with an accent on retail activations, lifecycle marketing, media buying and brand storytelling. Focus on launching products with supermarket partners, optimizing campaigns through data, and creating food-focused events and content across UK channels.

Location: UK team, full-time role based in the London office.

Company

A food business working directly with growers to promote seasonality, varietal diversity, sustainable farming and stronger connections between people and the origins of their food.

What you will do

  • Develop and implement integrated, segment-specific marketing strategies across B2B, retail, home delivery, e-commerce and stores.
  • Lead supermarket activation campaigns, including shopper marketing, point-of-sale materials, in-store sampling and new product launches.
  • Grow B2B relationships with chefs and kitchens by creating communications, content, sales tools and activations.
  • Own acquisition and lifecycle marketing for home delivery and e-commerce, including CRM, newsletters, testing and optimization.
  • Plan and manage campaigns end to end, including objectives, audiences, budgets, creative assets, media placements and performance reporting.
  • Manage UK content, editorial calendars, social media, newsletters, events, partnerships and media buying while maintaining consistent brand storytelling.

Requirements

  • At least five years of in-house marketing experience focused on end-to-end campaign management, including creative management, media buying and retail activations.
  • Successful experience launching new products in a supermarket or retail environment.
  • Experience across both B2B and consumer marketing.
  • Strong negotiation skills and a track record of securing cost-effective media placements.
  • In-depth knowledge of digital and traditional channels, including social media, CRM and lifecycle marketing.
  • Analytical ability to interpret data, extract insights and turn findings into strategic recommendations.
  • Strong content skills across copy, photography and video.
  • Strong communication and stakeholder management skills at all organizational levels, with a flexible, hands-on approach and the ability to deliver projects through to measurable results.

Nice to have

  • Experience in food, hospitality or consumer lifestyle brands.
  • Experience marketing FMCG food brands across both trade and consumer channels.
  • Event management experience.

Culture & Benefits

  • Work in a mission-driven food business focused on creating a more sustainable food system.
  • Collaborate with growers, chefs, retail partners, sales, sourcing, brand and creative teams.
  • Work across B2B, retail, home delivery, e-commerce and store channels in the UK food market.
  • Equality of opportunity is supported regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion or belief.

Hiring process

  • Submit a CV by email and explain why you want to join.

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