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Текст:
Hirify AI/Оригинал
TL;DR
UK Marketing & Content Manager (FMCG): Building integrated marketing campaigns and content across B2B, retail, home delivery and e-commerce with an accent on retail activations, lifecycle marketing, media buying and brand storytelling. Focus on launching products with supermarket partners, optimizing campaigns through data, and creating food-focused events and content across UK channels.
Location: UK team, full-time role based in the London office.
Company
A food business working directly with growers to promote seasonality, varietal diversity, sustainable farming and stronger connections between people and the origins of their food.
What you will do
Develop and implement integrated, segment-specific marketing strategies across B2B, retail, home delivery, e-commerce and stores.
Lead supermarket activation campaigns, including shopper marketing, point-of-sale materials, in-store sampling and new product launches.
Grow B2B relationships with chefs and kitchens by creating communications, content, sales tools and activations.
Own acquisition and lifecycle marketing for home delivery and e-commerce, including CRM, newsletters, testing and optimization.
Plan and manage campaigns end to end, including objectives, audiences, budgets, creative assets, media placements and performance reporting.
Manage UK content, editorial calendars, social media, newsletters, events, partnerships and media buying while maintaining consistent brand storytelling.
Requirements
At least five years of in-house marketing experience focused on end-to-end campaign management, including creative management, media buying and retail activations.
Successful experience launching new products in a supermarket or retail environment.
Experience across both B2B and consumer marketing.
Strong negotiation skills and a track record of securing cost-effective media placements.
In-depth knowledge of digital and traditional channels, including social media, CRM and lifecycle marketing.
Analytical ability to interpret data, extract insights and turn findings into strategic recommendations.
Strong content skills across copy, photography and video.
Strong communication and stakeholder management skills at all organizational levels, with a flexible, hands-on approach and the ability to deliver projects through to measurable results.
Nice to have
Experience in food, hospitality or consumer lifestyle brands.
Experience marketing FMCG food brands across both trade and consumer channels.
Event management experience.
Culture & Benefits
Work in a mission-driven food business focused on creating a more sustainable food system.
Collaborate with growers, chefs, retail partners, sales, sourcing, brand and creative teams.
Work across B2B, retail, home delivery, e-commerce and store channels in the UK food market.
Equality of opportunity is supported regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion or belief.
Hiring process
Submit a CV by email and explain why you want to join.
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