VP Sales, Media (Advanced Advertising)

Location: Hybrid role based in New York, NY, United States; must be in the US at the time of application.

Salary: USD 117,500–USD 200,000 yearly base compensation, plus sales-based incentive or performance-based bonus.

Company

Consumer intelligence business providing data, analytics, software, and insights for consumer profiling, media planning, audience research, advertising activation, and measurement.

What you will do

• Drive sales initiatives for Insights, Planning, and Advanced Advertising solutions, including data enrichment, media planning, and activation.
• Develop new sales opportunities with media, streaming, agency, and audience-based marketplace partners.
• Lead or participate in Advanced Advertising presentations and finalize renewal, new-business, and upsell negotiations and contracts.
• Work with Product, Commercial, Operations, Development, and Client Service teams to translate client input into prioritized product, data, software, and delivery requirements.
• Manage internal sales processes, CRM data, sales orders, payments, client reporting, and contractual obligations.
• Help define go-to-market strategy, promote new product initiatives, and guide colleagues through advanced data-driven opportunities.

Requirements

• Bachelor’s degree.
• 10–15 years of experience in sales or business development within marketing research, Advanced Advertising, or data-driven media sales.
• Strong network of contacts and relationships in the Advanced Advertising sector, ideally with media and streaming companies.
• Proactive hunter mentality with the ability to develop opportunities from pre-sales and proposals through closing.
• Ability to communicate the value of advanced data solutions, understand client needs, and make strategic recommendations.
• Strong understanding of the Digital/Advanced Advertising ecosystem and expertise applying MRI-Simmons data to advanced television partnership opportunities.
• Strong communication, collaboration, relationship management, and negotiation skills, including experience with executive-level clients and complex contracts.
• Excellent consultative selling skills and familiarity with Challenger Sales methodology and MEDDICC.

Culture & Benefits

• Hybrid and flexible working environment.
• Comprehensive medical, prescription, dental, and vision coverage.
• Flexible spending accounts, Health Savings Account with company contributions, life and disability insurance, and 401(k) with company matching.
• Discretionary paid time off, 11 paid holidays, volunteer time off, and parental leave.
• Tuition reimbursement and LinkedIn Learning.
• Employee Assistance Program.