Lead Marketing Analyst (Telecom)

Location: Atlanta, Georgia, United States; full-time onsite role performed from the designated work location five days per week. No relocation is offered.

Salary: $128,400–$192,600 USD annually.

Company

AT&T is a telecommunications company providing wireless, internet, and related communications services.

What you will do

• Analyze customer behavior, segmentation, and lifecycle trends to identify acquisition, growth, retention, and customer lifetime value opportunities.
• Own marketing performance dashboards and executive scorecards, including consistent KPIs and metric definitions.
• Evaluate campaign and program results and recommend optimizations across marketing channels.
• Develop marketing strategies, programs, campaigns, forecasts, and strategic responses for new and existing products or services.
• Partner with CRM, Retention, Brand, Finance, Data, Product Management, and other cross-functional teams to align metrics and identify opportunities.
• Conduct financial analysis and manage marketing budget allocation and expenditures.

Requirements

• 5+ years of experience in marketing, customer, or business analytics, including related experience.
• Proficiency in SQL and a visualization tool such as Tableau or Power BI.
• Experience with customer segmentation, lifecycle analysis, and retention analysis.
• Strong ability to present insights to senior leaders and influence decisions without direct authority.
• Bachelor’s degree in Analytics, Business, Statistics, Marketing, or a related field desired.
• Ability to develop data-driven marketing strategies, analyze campaign performance, and prepare marketing activity reports.
• Certification is required in some areas.
• Ability to lead significant projects with strategic autonomy, resolve complex issues, influence executive decisions, mentor less experienced staff, and implement long-term plans.

Nice to have

• Experience in wireless, telecommunications, subscription, or retail.

Culture & Benefits

• Medical, dental, and vision coverage.
• 401(k) plan, paid time off, holidays, and at least 23 vacation days annually.
• Paid parental leave, paid caregiver leave, adoption reimbursement, and additional sick leave may be available.
• Short- and long-term disability benefits, life and accidental death insurance, supplemental benefit programs, and employee assistance programs.
• Tuition reimbursement, employee wellness programs, and discounts on eligible AT&T products and services.
• Regular 40-hour work week with no remote arrangement.