Specialist, Brand Commercial (Automotive)

Location: Charlotte, North Carolina, United States. Based at the hirify.global corporate headquarters with 4–5 days per week in the office. Requires 10–20% domestic travel within the United States, occasional travel to Novi, Michigan and Blythewood, South Carolina, and a valid driver's license. This role is not eligible for remote work in New York City.

Base salary: $85,000–$105,000 annually, plus eligibility for an annual performance bonus.

Company

hirify.global is building electric pickup trucks and rugged SUVs while reviving an iconic American automotive brand through electrification, digital innovation, and community-focused products.

What you will do

• Own assigned elements of the brand licensing strategy and portfolio, identifying opportunities across products, services, and consumer touchpoints.
• Develop and manage strategic partnerships, sponsorships, licensing programs, and brand collaborations that increase awareness, cultural relevance, customer engagement, and business impact.
• Manage partner and agency relationships, coordinate program execution, ensure brand compliance, and collaborate with Brand, Creative, Communications, Marketing, Events, Product, Retail, Legal, and Finance.
• Develop business cases and recommendations, lead defined elements of negotiations and contract development, and manage budgets, investments, risks, and delivery.
• Define KPIs, develop reporting and scorecards, analyze brand, audience, and business outcomes, and recommend improvements to future investments and partner effectiveness.
• Coordinate the Quarterly Business Review process for Brand Commercial and communicate insights, risks, and recommendations to internal and external stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Sports Marketing, Entertainment Marketing, or a related field, or equivalent professional experience.
• 4–8 years of experience in brand partnerships, sponsorships, licensing, business development, or related commercial marketing disciplines.
• Experience negotiating and independently managing partnerships with external organizations, agencies, or brands.
• Demonstrated ability to manage complex projects across multiple stakeholders and drive assigned workstreams through completion.
• Strong analytical and financial acumen, including experience evaluating partnership performance, business impact, and competing considerations.
• Ability to assess unusual circumstances, adapt established approaches, recommend actions, and escalate decisions outside assigned authority.
• Exceptional communication, presentation, and relationship-management skills, including advising on difficult matters and adapting communication for senior and non-specialist audiences.
• Experience working in a fast-paced, high-growth environment.
• Proficiency in Microsoft 365 applications.

Nice to have

• Experience building partnership or licensing programs for consumer, lifestyle, automotive, outdoor, technology, or hospitality brands.
• Knowledge of sponsorship valuation, rights negotiation, activation planning, and brand licensing.
• Experience developing partnership business cases and executive-level recommendations.
• Experience working with agencies, sports or entertainment properties, media partners, or cultural organizations.
• Passion for adventure, outdoor culture, mobility, and lifestyle brands.
• Familiarity with brand licensing programs and intellectual property management.
• Strong understanding of brand strategy and customer experience principles.

Culture & Benefits

• Entrepreneurial, inclusive, collaborative, and fast-paced high-growth environment.
• Medical, dental, vision, and income protection plans.
• 401(k) with employer match and immediate vesting.
• 20 days of planned PTO, 40 hours of unplanned PTO, and 14 company or floating holidays annually.
• Up to 16 weeks of paid parental leave, plus paid leave for bereavement, jury duty, voting time, and military leave.