Director of eCommerce (Automotive)

Location: Remote from any US state except Montana, Hawaii, and Alaska; quarterly domestic travel for team-building events and periodic travel for leadership summits is required.

Salary: $120,000–$180,000 annual compensation, plus eligibility for a short-term incentive plan.

Company

hirify.global provides high-performance automotive wheels and accessories through a direct-to-consumer eCommerce business.

What you will do

• Own eCommerce revenue, conversion, margin, customer experience, budget, forecasting, and digital P&L performance.
• Build and maintain the annual eCommerce roadmap, experimentation program, KPI framework, and reporting cadence.
• Lead merchandising, pricing, promotions, bundling, catalog presentation, fitment logic, and accessory attach strategies.
• Direct development partners, agencies, and internal eCommerce resources against scope, budget, timelines, quality, performance, and data reliability.
• Optimize browsing, product detail, cart, checkout, search, landing page, and post-purchase experiences through structured testing.
• Evaluate AI capabilities for product discovery, conversion, customer service, workflow automation, analysis, and leadership reporting.

Requirements

• 10+ years of eCommerce or direct-to-consumer experience, including at least 3 years accountable for a revenue or contribution target.
• At least 3 years managing a team, including hiring, coaching, performance management, and termination.
• At least 3 years directing external developers, designers, and agencies against scope, budget, and deadlines.
• Experience with structured experimentation, merchandising and offer strategy, pricing, promotions, bundling, shipping offers, and margin analysis.
• Fluency with GA4, dashboards, commerce and CMS platforms, tag management, pixels, A/B testing, email platforms, heat maps, and session replay.
• English proficiency is required; candidates must be able to read, write, speak, and understand English. A criminal background check is required for final candidates.

Nice to have

• Magento experience.
• Experience in the aftermarket performance or motorsports industry.
• Experience with higher-priced products and long consideration periods.
• Hands-on experience building AI-powered tools for reporting, analysis, or workflow automation.

Culture & Benefits

• Full-time salaried exempt W-2 employment.
• Medical, dental, and vision benefits, including base-plan premium coverage for employees and selected dependents.
• HSA, mental health support, gym membership discounts, 401(k) contributions, paid sick leave, vacation, and 11 paid company holidays.
• Remote work, casual professional attire, product discounts, free merchandise, and motorsports lifestyle benefits.
• Small, founder-led organization with opportunities to participate in team-building events and motorsports activities.

Hiring process

• Multiple virtual interviews and a Predictive Index behavioral and cognitive assessment.
• Finalists may complete a short-term paid work assignment before the hiring decision.