Marketing Specialist – Crop

Location: Fargo, North Dakota, or Ramsey, Minnesota, United States. Hybrid role requiring 3–5 days per week in the office. Working hours are 7:30am–4:15pm CST Monday through Thursday and 7:30am–12pm CST on Fridays.

Salary: $63,000–$94,000 annually, depending on experience.

Company

hirify.global is a global insurance company and the parent company of NAU Country Insurance Company, which provides crop insurance solutions across 48 states.

What you will do

• Write and edit promotional content, product announcements, feature highlights, brochures, newsletters, infographics, technology guides, handouts, and how-to documentation for crop insurance products and system features.
• Plan, create, record, edit, and publish instructional and promotional videos, tutorials, and screen-recorded content.
• Manage social media content planning, creation, scheduling, publishing, and monitoring.
• Develop and deliver product demonstrations and virtual or live training sessions for internal sales teams and external users.
• Support technology rollouts, troubleshoot new features, gather end-user and sales feedback, and communicate insights to product teams.
• Collaborate with Product Development, Sales, Customer Support, Risk, and other departments to maintain consistent, customer-friendly messaging.

Requirements

• 3–4 years of experience in a crop insurance, marketing, or technology training role.
• Experience in marketing, training, or technical writing; agriculture, crop insurance, or related experience is preferred.
• Strong understanding of crop insurance processes and terminology is highly preferred.
• Excellent writing, editing, and proofreading skills, including the ability to translate complex information into clear, concise content.
• Hands-on experience planning, recording, editing, and producing professional instructional, tutorial, and promotional videos using video editing software and screen-recording tools such as Camtasia, Acorn, or Adobe products.
• Proficiency with Microsoft Office Suite, especially Word, PowerPoint, and Outlook.
• Strong understanding of social media platforms, content best practices, and channel management.
• Ability to manage multiple projects under tight deadlines in a fast-paced environment.
• Strong interpersonal, communication, presentation, collaboration, and organizational skills.

Nice to have

• Background in agriculture, crop insurance, or insurance technology platforms.
• Experience in an Agile or technology product development environment.
• Familiarity with email marketing tools such as Constant Contact and analytics platforms.
• Experience with learning management systems, CRM platforms, or customer support systems.
• Adobe Creative Suite experience.
• Graphic design experience.
• Website creation and SEO experience.
• Familiarity with HTML.

Culture & Benefits

• Hybrid working with a mix of home and office work.
• 22 weeks of paid leave for family growth, including 12 weeks available to all parents on a gender-equal basis.
• 401(k) program with company match of up to 8%.
• Well-being program with coaching, gym membership, confidential counselling, and financial and legal advice.
• Tuition reimbursement for professional certifications and continuing education.
• Employee networks, community involvement opportunities, and eligibility for an annual discretionary bonus plan based on business and individual performance.

Hiring process

• Submit an application through the online Apply process.