Product Marketing Associate, Banking & Lending

Location: Remote in Colombia; other listed location: Bogota, Colombia; Latin America

Salary: $2,500–$3,333 gross per month in USD

Company

hirify.global is a fintech company developing interest-free installment payments and shopping products for consumers and merchants.

What you will do

• Execute go-to-market plans for live and upcoming banking and lending products.
• Turn user journey insights into experiments across in-app copy, design, email, and push campaigns.
• Run user research end to end, analyze qualitative and quantitative data, and document insights.
• Build launch timelines, coordinate owners and deadlines, and prepare products for launch.
• Guide marketing materials through compliance and legal review in a regulated industry.
• Collaborate with product, marketing communications, design, compliance, and data teams while reporting progress and results.

Requirements

• 2+ years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related field.
• Strong analytical skills with funnel data, behavioral data, and survey results, including using AI to evaluate them.
• Highly organized and execution-minded, with a track record of shipping work on time across multiple stakeholders.
• Clear, concise written communication in English and the ability to turn complex results into sharp readouts.
• Curiosity about AI tools and eagerness to use them to work more effectively.
• High standards, willingness to challenge conventions and decisions respectfully, calculated risk-taking, trustworthiness, adaptability, and a focus on timely, high-quality results.

Nice to have

• Experience in fintech, banking, lending, payments, or credit products.
• Experience getting marketing copy through compliance or legal review in a regulated industry.
• Experience running A/B tests or in-product experiments.
• Experience with lifecycle messaging, in-product copy, or Braze or a similar tool.
• Consumer-facing or mobile product experience.
• Familiarity with user research methodologies.

Culture & Benefits

• Full-time remote work in Colombia.
• A culture emphasizing high standards, direct communication, respectful disagreement, calculated action, and accountability.
• Work on financial products designed to improve shopping accessibility for consumers and increase sales for merchants.