Senior Marketing Manager (Physician Reputation)

Location: New York, NY, US; onsite at hirify.global

Salary: $84,577.92–$124,800.00 annually

Company

hirify.global is an integrated academic health system with inpatient and outpatient locations, medical schools, a cancer center, and a large clinical research enterprise.

What you will do

• Lead and continuously refine the enterprise physician reputation strategy and tailored strategies for priority specialties and service lines.
• Identify opportunities to strengthen physician visibility and influence among referring physicians, peers, researchers, and specialty-specific communities.
• Develop physician audience segmentation frameworks and analyze behavior across paid and owned channels.
• Create a scalable physician reputation playbook with benchmarks, best practices, conference strategies, audience targeting, and channel-mix guidance.
• Define KPIs and measurement frameworks, analyze initiative performance, and translate data into strategic recommendations.
• Collaborate with physicians, researchers, clinical leaders, communications, media, analytics, and brand experience stakeholders to guide content and activation decisions.

Requirements

• 6–8 years of experience in strategic marketing, communications, audience strategy, analytics/measurement, or related work in a large, complex, or regulated environment.
• Experience working with or supporting physician audiences within an academic medical center or healthcare system.
• Experience developing audience-led strategies and integrated marketing initiatives for specialized audiences across paid media and targeted communications channels.
• Analytical experience in performance measurement, audience insights, and media/channel analysis.
• Excellent written and verbal communication skills.
• Strong strategic planning and project management skills, including influencing stakeholders and managing complex cross-functional initiatives.
• Bachelor’s degree in Communications, Marketing, or a related field.
• Ability to effectively communicate with all levels of the organization.

Nice to have

• Master’s degree in Communications, Marketing, or a related field.
• Experience supporting physician reputation, thought leadership, or conference-based marketing initiatives.

Culture & Benefits

• Comprehensive benefits and wellness package for employees and their families.
• Financial security benefits, generous paid time off, and employee resource groups.
• Holistic wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive care.
• Equal opportunity employer committed to inclusion in recruiting and employment.