Senior Manager, Integrated Marketing (Healthcare)

Location: Bloomfield, CT, United States; hybrid work with the ability to work from a Cigna Group office 3 days a week as directed by the business. Occasional or permanent home working requires cable broadband or fiber internet with at least 10 Mbps download and 5 Mbps upload.

Annual salary: $123,400–$205,600, depending on experience and geographic location; eligible for an annual bonus plan.

Company

hirify.global provides healthcare, health services, and pharmacy-related solutions through Cigna Healthcare and Evernorth Health Services.

What you will do

• Lead integrated campaigns for priority Evernorth Health Services and Cigna Healthcare initiatives from strategy and briefing through activation, measurement, and optimization.
• Translate enterprise, product, and go-to-market strategies into campaign briefs, audience and messaging frameworks, creative platforms, channel plans, and success measures.
• Direct cohesive execution across paid, owned, and earned channels, adapting assets to audiences, buyer needs, channels, and funnel stages.
• Manage concurrent campaigns, budgets, timelines, dependencies, risks, roles, and decisions.
• Guide internal creative teams, external agencies, and direct reports while building clear expectations, accountability, collaboration, and talent development.
• Define KPIs and measurement frameworks, use research and performance data to optimize campaigns, and deliver executive-ready recommendations connecting marketing activity to business outcomes.

Requirements

• Bachelor's degree or equivalent professional experience and 8+ years in integrated marketing, campaign strategy, demand generation, brand marketing, or a related discipline.
• Proven success leading complex, enterprise-scale, multi-channel campaigns from strategy and briefing through activation, measurement, and optimization.
• Ability to translate complex business or product strategies into clear value propositions, compelling messages, and creative platforms.
• Experience managing agencies, budgets, timelines, scopes, feedback, and performance, as well as leading and developing teams.
• Strong knowledge of buyer funnels, segmentation, channel strategy, content planning, messaging, and creative across customer touchpoints.
• Ability to build processes, influence stakeholders, and drive alignment in a complex, matrixed organization.
• Exceptional communication, strategic thinking, creative judgment, project leadership, and problem-solving skills, with the ability to manage multiple priorities.
• Experience partnering with Lifecycle Marketing, Digital, Paid Media, marketing automation, and intent platforms.
• Ability to work from a Cigna Group office 3 days a week as directed by the business.

Nice to have

• MBA, master's degree, or advanced marketing education.
• Healthcare, health services, or pharmacy marketing experience.
• B2B marketing experience.
• Knowledge of account-based marketing, personalization, nurture programs, SEO/AEO, conversion optimization, and behavior and intent data.

Culture & Benefits

• Collaborative, accountable, and inclusive culture focused on strategic thinking, creative excellence, learning, and execution.
• Medical, vision, dental, well-being, and behavioral health benefits available from the first day of employment.
• 401(k), company-paid life insurance, tuition reimbursement, paid holidays, and leaves of absence.
• At least 18 days of paid time off per year.