Director Consumer & Respiratory Precision Marketing – Flu Franchise (AI)

Location: Morristown, New Jersey, United States; hybrid. US and Puerto Rico residents only.

Salary: $178,500–$257,833.33 per year.

Company

hirify.global is an R&D-driven biopharmaceutical company developing medicines and vaccines through immunology, mRNA science, and AI-powered innovation.

What you will do

• Develop and execute precision marketing strategies for Flu and respiratory portfolios across HCP and consumer audiences.
• Lead segmentation, targeting, personalization, predictive analytics, and next-best-action strategies.
• Build consumer content strategies and oversee content creation across digital, media, CRM, and emerging channels.
• Design integrated customer journeys across personal, non-personal, digital, field, and media channels.
• Champion AI/ML adoption, including recommendation engines, AI-enabled content development, and engagement optimization.
• Define KPIs and measurement frameworks, translating performance data into commercial recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Strategy, Computer Science, or a related field.
• 10+ years of progressive experience in digital strategy or precision marketing, including at least 5 years in leadership roles.
• 5+ years of experience in healthcare, pharmaceutical, or life sciences.
• Experience implementing AI/ML in marketing or content, including predictive analytics, NLP, recommendation engines, or personalization platforms.
• Experience with customer segmentation, CRM and marketing automation platforms, CDPs, content management systems, and omnichannel marketing.
• Demonstrated success leading cross-functional teams, influencing matrixed organizations, and presenting outcomes to senior and C-level leadership.

Nice to have

• MBA or advanced degree.
• Experience with pharmaceutical launches and lifecycle management.
• Management consulting, digital transformation, PMP, or agile experience.
• Experience building precision marketing programs and deploying AI-enabled marketing capabilities at scale.

Culture & Benefits

• Supportive, future-focused environment centered on science and innovation.
• Career growth opportunities through promotion and lateral development.
• Company rewards and employee benefit programs.
• Healthcare, prevention, wellness, and family benefits, including at least 14 weeks of gender-neutral parental leave.
• Opportunity to contribute to global vaccination efforts and AI-driven research.