Senior Segment Marketing Manager – Biopharma

Location: Fully remote; role location listed as Austin, Texas, United States. Ability to travel up to 35% globally for customer engagements, scientific conferences, advisory boards, commercial meetings, and business planning.

Annual salary: $130,000–$160,000, plus eligible bonus/incentive pay.

Company

hirify.global’s Beckman Coulter Life Sciences develops automation and life sciences solutions for scientists, laboratories, diagnostics, and biotechnology applications.

What you will do

• Own the global Biopharma segment go-to-market strategy, including customer groups, workflows, applications, market opportunities, value propositions, and growth routes.
• Translate customer, market, competitive, regulatory, and funding insights into strategic choices, business cases, commercial priorities, and portfolio or solution gap recommendations.
• Build the Beckman Coulter Life Sciences brand in Biopharma through segment narratives, thought leadership, customer-centric campaigns, and demand generation.
• Develop global networks of key opinion leaders, scientific experts, industry partners, and customer champions, including advisory activities and scientific collaborations.
• Own the Biopharma content and asset roadmap and equip sales teams with customer-facing content, playbooks, discovery questions, value messaging, training, and competitive tools.
• Lead global commercialization programs and track awareness, engagement, qualified funnel, sales adoption, pipeline progression, win rate, and revenue contribution.

Requirements

• Master’s degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline.
• 8+ years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles.
• Demonstrated Biopharma market experience, including customer workflows, applications, buying processes, and commercialization in bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets.
• Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis.
• Demonstrated success developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment.
• Ability to travel up to 35% globally.

Nice to have

• Experience commercializing multi-product solutions or integrated workflow offerings.
• Experience working with global life sciences or biopharma customers across multiple geographies.
• Additional language proficiency beyond English.

Culture & Benefits

• Fully remote work arrangement with the ability to work from home.
• Culture focused on belonging, continuous improvement, innovation, and tangible impact in life sciences.
• Paid time off, medical, dental, and vision insurance, and a 401(k) for eligible employees.
• Eligible bonus or incentive pay.