CRM Business Transformation Lead (Salesforce)

Location: Hybrid, based in Hemel Hempstead or London, United Kingdom, with extensive travel across the US, Europe, and APAC.

Company

hirify.global develops, manufactures, and manages threat detection and security screening solutions for aviation, ports and borders, defence, and urban security markets.

What you will do

• Lead the business side of a global Salesforce CRM implementation from requirements definition through deployment, adoption, and long-term governance.
• Act as the primary interface between commercial teams, leadership, IT, and external implementation partners.
• Redesign and standardise lead management, opportunity management, forecasting, pipeline management, account planning, and related commercial processes.
• Define and prioritise business requirements, business readiness activities, change management, communications, and training strategies.
• Establish governance structures, ownership models, operating processes, adoption metrics, success measures, and benefits realisation plans.
• Manage implementation partners and stakeholder engagement across sales, marketing, service, finance, legal, digital, and IT teams.

Requirements

• Experience leading at least one full Salesforce CRM implementation in a global organisation, from business requirements through deployment and user adoption.
• Strong commercial background in Sales, Commercial Excellence, Customer Experience, Revenue Growth, Business Transformation, or a similar function.
• Demonstrable experience leading organisational change and user adoption programmes across complex environments.
• Experience managing complex cross-functional projects involving multiple stakeholders, external system implementation partners, systems integrators, and third-party vendors.
• Strong understanding of sales pipeline management, forecasting, customer management, and performance reporting.
• Knowledge of customer data management, reporting, and analytics.
• Excellent stakeholder management, influencing, and communication skills, including communication with executive leadership and frontline users.
• Strong programme governance, risk management, planning, and implementation partner management capabilities.
• This is a business-led role; hands-on Salesforce configuration, development, and technical administration are not required and will be provided by the IT/Digital team.

Culture & Benefits

• Inclusive environment with strong leadership and a focus on safety, wellbeing, equality, ethics, and diversity.
• Training and career growth opportunities across the business, locally and globally.
• Flexible benefits supporting health and wellbeing, financial needs, lifestyle, and family support.
• Opportunity to lead a high-visibility, business-critical transformation programme with measurable commercial impact.