Technical Senior CRM Executive (CRM)

Location: London, United Kingdom; hybrid workplace. The task interview is ideally held at the London office.

Company

Bloom & Wild operates a digital marketing and CRM & lifecycle function focused on customer communications, subscriptions, and growth.

What you will do

• Build and own complex transactional and triggered email campaigns using HTML, CSS, and Liquid logic.
• Own campaign QA and investigate more sustainable, scalable QA solutions for customer-critical communications.
• Write SQL queries for audience segmentation and data pulls supporting lifecycle campaigns and subscription communications.
• Maintain API trigger documentation and execute technical changes to the AppsFlyer testing setup.
• Support deep-linking builds across app and email channels and collaborate with Product, Engineering, CRM, and Email Development.
• Document build logic, share learnings, and support increased build volume during BFCM and Christmas peak periods.

Requirements

• Hands-on experience building transactional and triggered email campaigns with HTML, CSS, and Liquid logic.
• SQL skills for audience segmentation and data pulls.
• Experience working with CRM or email platforms and API integrations.
• Curious, innovative, logical, collaborative, methodical, and precise approach to problem-solving.
• Ability to make independent decisions, own a technical area, and improve processes across teams.

Culture & Benefits

• Full-time hybrid working arrangement.
• Culture centered on trying new things, leading change, thoughtful decision-making, curiosity, and openness to challenge.
• Opportunity to work cross-functionally with CRM, Email Development, Product, and Engineering teams.

Hiring process

• Online hiring manager interview with Libby.
• Task interview, ideally at the London office.
• Final interview with a member of the Executive Leadership team.