Head of CRM (Salesforce/HubSpot)

Location: Hybrid in London, United Kingdom

Company

hirify.global is a B2B events and communities business operating across five regions with events, publications and brands in business technology, healthcare, learning, HR and education, and future transport and infrastructure.

What you will do

• Lead, coach and develop CRM and delivery teams while managing internal resources, external partners, capacity, quality and knowledge transfer.
• Define and maintain the group CRM strategy and roadmap across Salesforce, HubSpot and associated technologies.
• Lead CRM discovery, requirements gathering, business cases, process design, programmes and projects.
• Establish CRM operating models, governance, standards and processes covering ownership, support, data quality, security, privacy and resilience.
• Provide technical leadership across CRM architecture, data models, automation, permissions, reporting, integrations, migrations, testing and release management.
• Improve campaign management, segmentation, lead nurturing, scoring, routing, attribution, consent management and marketing-to-sales conversion.

Requirements

• Significant experience leading CRM strategy, operations, delivery or transformation in a complex, multi-team organisation.
• Strong working knowledge of Salesforce architecture and administration, including Sales Cloud, data models, automation, security, reporting, integrations, release management and user adoption.
• Strong working knowledge of HubSpot CRM and marketing capabilities, including pipelines, workflows, segmentation, lifecycle stages, lead scoring, reporting, integrations and governance.
• Experience delivering multi-year roadmaps and programmes involving technology, process, data and organisational change.
• Experience managing budgets, suppliers, licences, commercial negotiations, capacity planning and delivery trade-offs.
• Understanding of data quality, master and reference data, APIs, integrations, identity and reporting. Sponsorship is not usually offered for this role.

Culture & Benefits

• Collaborative, inclusive and multicultural working environment.
• Values centred on ownership, empathy, teamwork, integrity and determination.
• Opportunities for professional growth, career development and meaningful impact.
• Hybrid working environment within a global B2B events business.