Field Marketing Specialist - Brazil (B2B SaaS)

Location: São Paulo, Brazil; hybrid, with office attendance three times a week.

Company

hirify.global One is a woman-founded B2B SaaS product company providing an AI-powered customer engagement platform with customer data, personalization, journey orchestration, and multiple marketing channels.

What you will do

• Build and own the marketing strategy and execution for LATAM in partnership with the global marketing and local sales teams.
• Increase awareness, engagement, lead generation, and conversion rates through local marketing programs.
• Manage demand generation, ABM, customer marketing, web, content, PR, and other local marketing activities.
• Own the Brazil website and improve local content, traffic, and lead conversion.
• Plan and execute hirify.global and industry events, including speaker recruitment and logistics.
• Create case studies, whitepapers, guides, and other locally relevant sales and campaign assets, while measuring program performance and lead quality with sales.

Requirements

• Previous experience in B2B marketing, ideally in a SaaS business.
• Good knowledge of the digital marketing space.
• Strong project management and organizational skills.
• Strong creative problem-solving skills and exceptional attention to detail.
• Excellent event planning and execution skills.
• Ability to maintain a positive attitude.
• Fluency in English and Portuguese.

Nice to have

• Experience with email marketing tools.
• Experience with webinar tools.

Culture & Benefits

• International, diverse, and inclusive work environment.
• Access to a global professional network.
• Training opportunities covering hard and soft skills, with opportunities to share skills and deliver training or workshops.
• Eligibility for the Shareowner System.
• Hybrid work model with office attendance three times a week, team activities, and no dress code.