Manager, B2B Customer Insights

Location: On-site in Maplewood, Minnesota, USA or Sumaré, São Paulo, Brazil; on-site presence of at least four days per week is expected. Alternative arrangements depend on location and local guidelines. Travel may include up to 5% domestic or international travel. Relocation may be authorized.

Company

A multinational company developing technologies and products across global markets.

What you will do

• Design and own complex quantitative surveys for B2B audiences, including questionnaires, programming quality assurance, field quality, low-incidence diagnosis, and coaching on research design.
• Lead qualitative research with B2B buyers, specifiers, and decision-makers by designing interview guides, moderating complex interviews, and developing storylines with commercial implications.
• Design sampling and field strategies using customer lists, panels, and specialist recruiting approaches while assessing bias, feasibility, non-response, and interpretation implications.
• Translate surveys, interviews, customer experience data, and secondary research into executive-ready recommendations and present them to senior stakeholders.
• Manage end-to-end study delivery, including scope, budgets, timelines, vendors, quality gates, documentation, and stakeholder alignment on next actions.
• Build research capability through reusable survey, qualitative, and customer experience toolkits, analyst development, quality standards, and collaboration with Marketing Sciences on weighting, significance testing, segmentation, and driver analysis.

Requirements

• Bachelor’s degree or higher in marketing research, business, or social science such as anthropology, sociology, or psychology, completed and verified before starting.
• At least seven years of experience in market research, customer insights, voice-of-customer, or customer experience in a private, public, government, or military environment.
• At least seven years of demonstrated experience designing complex quantitative surveys for industrial, technical, specialized, or low-incidence audiences, including instrument design, field diagnosis, and coaching others on questionnaire craft.
• At least seven years of proven experience leading qualitative research with buyers, specifiers, or technical decision-makers, including program design, complex interview moderation, and qualitative storylines that inform commercial decisions.
• Legal authorization to work in the country of employment without sponsorship for employment visa status, as applicable.

Nice to have

• Master’s degree in marketing research, business, social science, or a related field from an accredited institution.
• Working knowledge of customer experience and feedback platforms such as Qualtrics, Medallia, or Sprinklr, plus survey programming tools.
• End-to-end ownership of domain studies in customer segmentation, brand, customer experience or voice-of-customer, pricing research, journey mapping, or innovation research, linking results to commercial action.
• Experience structuring ambiguous or complex research requests, selecting research approaches, defining tradeoffs, and scoping studies.
• Experience presenting research recommendations to senior stakeholders, handling constructive feedback, and facilitating discussion toward decisions.
• Experience developing junior research professionals through structured feedback, research coaching, and capability building.
• Experience leading qualitative research with B2B buyers, specifiers, or technical decision-makers, including program design, complex interview moderation, and qualitative storylines that inform commercial decisions.

Culture & Benefits

• Collaborative environment with colleagues across global locations, technologies, products, and business groups.
• Full-time employment with pay and benefits benchmarked against comparable companies.
• Programs supporting physical and financial well-being.
• US-based full-time employees must sign an employee agreement covering confidential information, trade secrets, conflicts of interest, and invention assignment.
• Employees are expected to follow corporate policies, procedures, security standards, and environmental health and safety practices.

Hiring process

• Applications must include education and work history through a resume or completed application fields.