Principal Strategist, Ad Measurement (AdTech)

Location: Remote, United States

Company

hirify.global provides advertising software for brands across Connected TV, web, and mobile, with a focus on performance marketing, measurable conversions, and campaign transparency.

What you will do

• Own best practices for incrementality testing, lift studies, attribution, experimental design, and performance validation in the Connected TV ecosystem.
• Partner with Customer Success to design, evaluate, and interpret customer measurement approaches, including methodology, success criteria, and results.
• Advise customers and internal stakeholders by translating complex measurement results into actionable business insights and explaining confidence levels and limitations.
• Lead internal and external enablement on measurement rigor, analytical best practices, and post-launch performance validation.
• Contribute measurement insights to go-to-market playbooks, positioning, and enablement materials.
• Synthesize customer learnings, inform product and roadmap discussions, and define advanced measurement solutions with Engineering and external measurement providers.

Requirements

• 8+ years of experience in customer-facing solutions, product, analytics, or technical roles involving measurement strategy, performance validation, or complex analytical problem-solving.
• Prior experience in AdTech, MarTech, or performance marketing, with direct exposure to incrementality testing, lift studies, attribution, or experimental measurement frameworks.
• Strong communication skills and the ability to translate complex technical and analytical concepts into clear, executive-ready recommendations.
• Customer-centric mindset and ability to guide customers through complex post-launch performance validation and optimization.
• Proven ability to collaborate with Product, Engineering, Customer Success, and external partners to drive customer outcomes.
• Analytical, solution-oriented approach to identifying performance gaps, troubleshooting challenges, and recommending actionable solutions.

Nice to have

• Familiarity with the Connected TV and performance marketing ecosystem, including measurement and attribution providers.

Culture & Benefits

• People-first culture built around trust, ambition, quality, radical honesty, and compassionate leadership.
• AI is used as a tool to improve efficiency and develop solutions while maintaining a human-centered approach.
• Remote work arrangement indicated for the United States.