Senior Manager, Offline Media

Location: Fully remote, with quarterly off-sites.

Base salary: $140,000–$160,000 per year plus bonus, equity, and benefits.

Company

hirify.global creates convenient gummy-based foundational nutrition products made from 60 nutrient-dense, whole-food ingredients.

What you will do

• Own the end-to-end offline media function across linear TV, CTV, podcast, and direct mail.
• Relaunch and scale TV with Tatari, including planning, creative rotation, and evidence-based spend increases.
• Rebuild the podcast program, selecting shows, defining host-read versus DAI strategy, and implementing promo-code attribution.
• Scale direct mail profitably and improve its strategy, measurement, audience modeling, and response analysis.
• Design and analyze geo tests, holdouts, post-purchase surveys, and promo-code measurement to assess incrementality.
• Set offline budgets, make scale-or-cut decisions, manage agency and partner performance, and present recommendations to leadership.

Requirements

• 8+ years of performance or growth marketing experience, including 4+ years owning offline channels for a DTC or consumer subscription brand.
• Experience scaling an offline channel from initial testing to a meaningful budget.
• Experience managing partners such as Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob.
• Strong knowledge of incrementality testing, geo holdouts, matched-market testing, platform lift, and experiment-calibrated MMM.
• Knowledge of TV buying and reporting, linear versus CTV economics, podcast buying, direct mail measurement, and brand tracking.
• Strong Sheets or Excel skills; familiarity with Northbeam and post-purchase survey tools such as KnoCommerce. SQL or BigQuery is a plus.

Nice to have

• Agency-side leadership experience with direct ownership of business results.
• Experience with SQL or BigQuery.
• Experience developing new reach bets such as OOH, sponsorships, or portfolio buys.

Culture & Benefits

• Fully remote, high-trust work environment with quarterly in-person off-sites.
• Competitive bonus and equity package.
• Benefits coverage for employees and families.
• Generous PTO, free hirify.global products, and additional health and wellness perks.
• Culture focused on ownership, measurable impact, high standards, urgency, and thoughtful experimentation.