Customer Lifecycle Marketing Manager (Adobe Journey Optimizer)

Location: London, hybrid, with 2 days from the office depending on location. Candidates must be located in the UK and available to start working directly from the London office.

Company

hirify.global is a Growth Invention company operating at the intersection of technology and marketing, delivering brand, media, experience, commerce, CRM, and technology and data services for global brands.

What you will do

• Define the end-to-end fan lifecycle, including lifecycle stages, entry and exit criteria, triggers, frequency, suppression rules, and priority journeys.
• Design and document welcome, onboarding, registration, conversion, engagement, matchday, FPL season-cycle, re-engagement, and win-back journeys.
• Translate journeys into specifications covering journey maps, segments, content requirements, landing points, and success measures.
• Coordinate Adobe Professional Services, Two Circles, Pulselive (Beyond), and Customer technology teams to configure, test, and launch journeys in Adobe Journey Optimizer across Adobe and Pulselive properties.
• Design progressive profiling and preference-capture journeys, use behavioural signals for segmentation and roadmap decisions, and ensure GDPR and PECR compliance.
• Own content planning, KPI tracking, dashboards, reporting, testing, optimisation, governance, playbooks, and training while coordinating stakeholders and reporting to senior digital marketing leaders.

Requirements

• 5+ years of experience in lifecycle, CRM, or customer journey marketing, owning strategy through launch and optimisation.
• Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (Real-Time CDP).
• Experience defining KPIs and tracking plans, building dashboards, and turning data into clear recommendations; familiarity with Customer Journey Analytics or Adobe Analytics.
• Experience converting marketing objectives into detailed journey specifications and briefing technical and delivery teams.
• Experience designing data-capture and progressive profiling journeys, with knowledge of consent and data protection requirements including GDPR and PECR.
• Strong copy and content judgement, including briefing and approving creative work to a high standard.
• Ability to take ownership, coordinate and influence across teams and organisations without direct authority, and drive work through to completion.
• Confident communication with senior stakeholders and ability to advise colleagues less familiar with lifecycle marketing.
• Located in the UK and available to start working directly from the London office.

Nice to have

• Interest in sports, media, or fan engagement ecosystems.
• Experience with A/B testing tools such as Optimizely.
• Experience with localised, multilingual programmes.

Culture & Benefits

• Fixed-term employment with a flexible hybrid working policy.
• Salary based on experience, pension, private healthcare, mental health support, and company sick pay.
• 26 days of paid holiday plus UK Bank Holidays, enhanced family-friendly policies, season ticket loan, and cycle-to-work scheme.
• Learning and development opportunities, training, certifications, inspirational talks, and a buddy programme.
• Social and cultural events, inclusive workplace practices, and opportunities to support local charities through hirify.global Cares Month.