CRM Marketing Specialist (Salesforce Marketing Cloud)

Location: London, England, United Kingdom; hybrid workplace with up to 40% from home

Company

hirify.global provides integrated marketing services supporting M&S Food’s digital customer communications and CRM activity.

What you will do

• Support the end-to-end campaign process for email and push communications, including briefing data and creative requirements, testing, scheduling, and evaluation.
• Deliver BAU batch emails, push notifications, trigger communications, and a monthly dietary-preferences email programme.
• Work with editorial, design, development, data science, audience management, Marketing, Data, and Digital teams.
• Use customer data to segment audiences, identify personalization opportunities, and improve communication relevance.
• Support CRM testing, reporting, campaign learning, and the accurate, on-brand delivery of customer communications.
• Provide holiday cover and wider campaign support for the Food CRM team.

Requirements

• Approximately one year of experience in CRM, email marketing, or a closely related digital marketing role.
• Experience supporting end-to-end customer communications, including briefing, testing, scheduling, and evaluation.
• Experience using an email marketing platform, ideally Salesforce Marketing Cloud.
• Understanding of customer segmentation, personalization, and data-led communications.
• Strong organizational and planning skills with excellent attention to detail.
• Confident written and verbal communication skills and the ability to work with multiple stakeholders.
• An analytical mindset and interest in using campaign results to identify improvements.
• Experience briefing or developing customer-facing creative content.
• Ability to manage multiple priorities in a busy environment and work independently while collaborating with a wider team.

Nice to have

• Good understanding of retail or customer-focused marketing.

Culture & Benefits

• Hybrid Smart Working with up to 40% from home.
• After 12 months, the option to work from abroad for up to 90 days per year.
• 25 days’ holiday plus bank holidays, a paid Wellbeing Day, flexible bank holidays, and the option to buy or carry over up to five extra days.
• Enhanced family-friendly leave, wedding or honeymoon leave, an Employee Assistance Programme, pension scheme, and Corporate Medical Cash Plan.
• Funding for professional qualifications, wellbeing workshops, community groups, a paid Volunteer Day, and employee recognition and referral bonuses.
• Commitment to diversity, inclusion, employee wellbeing, and environmentally responsible practices.