Head of CRM & Growth (Sports Entertainment)

Location: Tbilisi, Georgia; hybrid work with work-from-home options. Office location: Stamba Hotel, 14 M. Kostava Street. Working schedule: Monday–Friday, 11:00–19:00.

Company

hirify.global operates an OTT sports streaming platform across 14 CEE countries, providing sports content for streaming on any device.

What you will do

• Develop and manage the overall digital marketing strategy and provide strategic direction and execution oversight for campaigns.
• Drive user acquisition and business growth through marketing performance initiatives.
• Optimize the end-to-end customer lifecycle, journey, engagement, and retention processes.
• Lead initiatives to reduce churn and reactivate inactive users.
• Analyze campaign performance and marketing KPIs, including CAC, conversion rate, and ROAS, and turn findings into actionable insights.
• Collaborate closely with internal teams and external partners.

Requirements

• Experience defining and guiding digital communication channels and formats, including testing strategies and processes.
• Ability to strategically allocate and monitor marketing budget effectiveness.
• Experience defining A/B testing strategies for advertising messaging and creatives and evaluating performance outcomes.
• Experience improving key marketing metrics such as app downloads, registrations, and conversion rates.
• Ability to design and optimize the full customer journey from a lifecycle perspective.
• Experience overseeing automated and trigger-based communication systems, including push notifications, email, and in-app messaging.
• Experience planning and optimizing reactivation campaigns for inactive users.
• Experience developing and implementing churn reduction strategies.
• Ability to monitor and analyze marketing KPIs and generate actionable insights for strategic decisions.

Culture & Benefits

• Friendly, supportive, and fun team culture in sports entertainment.
• Work-from-home options and flexible vacation time.
• Comprehensive insurance.
• Courses and development programs.
• Regular team activities and support.

Hiring process

• Applications are accepted until 20 November 2026.
• If an application does not progress to resume selection, it may be retained for suitable future openings.