MarTech / Marketing Analyst

Location: Tbilisi, Georgia; onsite, remote, or hybrid work at the employer's location

Company

Andersen is a pre-IPO software development and full-cycle digital services company working with enterprises and mid-sized businesses worldwide.

What you will do

• Set up, maintain, troubleshoot, and audit tracking through Google Tag Manager, including web and server-side implementations.
• Configure GA4 events, conversions, audiences, e-commerce tracking, and Consent Mode v2 implementations.
• Define dataLayer requirements for developers and support analytics architecture for websites, campaigns, products, and markets.
• Validate data across GA4, advertising platforms, CRM, and internal systems, identifying missing, duplicated, or inconsistent data.
• Analyze marketing performance, attribution, and conversion data across channels and provide actionable recommendations.
• Build and maintain dashboards and reports using Tableau, Looker Studio, Power BI, or similar tools.

Requirements

• 3+ years of hands-on experience with GTM, GA4, and Google Search Console.
• Experience preparing technical specifications and dataLayer schemas for developers.
• Experience implementing and troubleshooting e-commerce tracking, UTM tracking, attribution, traffic sources, and conversion tracking.
• Experience auditing analytics setups and using BI tools such as Tableau, Looker Studio, or Power BI.
• Basic SQL knowledge, strong understanding of CAC, CPA, CPL, ROAS, conversion rate, AOV, and LTV, and the ability to translate data into marketing recommendations.
• English at Intermediate+ level or above and hands-on experience implementing Consent Mode v2 with a CMP.

Nice to have

• Experience with BigQuery, Firebase, AppsFlyer, Adjust, or another mobile measurement platform.
• Experience with Meta Conversion API, CRM/CDP data, and marketing APIs.
• Basic Python knowledge.

Culture & Benefits

• Mentoring and an adaptation program for new employees.
• Transparent performance reviews and opportunities for specialist or management growth.
• Access to educational platforms, seminars, established internal knowledge resources, and continuous learning support.
• Stable and competitive salary with an extensive benefits package.
• Informal communication within teams and opportunities to learn from experienced colleagues.