9 дней назад
Lead Creative Producer (D2C)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Lead Creative Producer (D2C): Scaling performance ad creative for a consumer subscription product with an accent on creative strategy, hands-on concepting, performance analysis, and ad network compliance. Focus on building production systems, leading a cross-functional creative team, and using data and AI-enabled workflows to improve testing velocity and creative performance.
Location: Remote for applicants in Ukraine, the European Union, Georgia, Kazakhstan, North Macedonia, Serbia, or Turkey; applicants must be located within approximately ±4 hours of CET.
Company
creates and operates consumer products across the health, education, and entertainment industries.
What you will do
- Own the creative strategy for a core D2C subscription product, defining angles, hooks, formats, and weekly testing priorities.
- Create ad concepts hands-on and maintain a documented library of proven angles alongside systematic competitor and market research.
- Analyze creative-level KPIs including hook rate, hold rate, CTR, CVR, CPA, and ROI, turning performance data into testable hypotheses.
- Partner with User Acquisition to deliver creatives across Meta, Google, Microsoft, Snapchat, TikTok, AppLovin, and new ad networks.
- Own quality control and ad policy compliance, maintaining pre-launch checklists and keeping ad accounts healthy.
- Lead approximately 10 creative producers and designers while implementing briefs, templates, workflows, automation, hiring, onboarding, and performance management.
Requirements
- 6+ years of performance marketing experience producing ad creative for D2C app or SaaS subscription products.
- Proven experience scaling high-spend winning ads while maintaining CPA and ROI targets.
- Hands-on experience creating ad concepts and creatives, not only managing creative teams.
- Experience leading and developing cross-functional teams of producers and designers.
- Knowledge of Meta, Google, Microsoft, Snapchat, TikTok, and AppLovin advertising, including policy compliance.
- Experience building structured testing frameworks and implementing systems or AI-enabled workflows that improve production speed.
Nice to have
- Experience with new or emerging advertising networks.
- Experience maintaining a systematic library of tested creative angles and concepts.
Culture & Benefits
- Remote work with collaboration aligned to CET working hours.
- Flexible independent contractor agreement.
- Unlimited paid time off and paid national holidays.
- Company-provided MacBook for employees who need one.
- Performance-based bonuses and opportunities to take on broader responsibility.
Hiring process
- Application review typically takes 3–5 days.
- Recruiter screening lasting approximately 40 minutes.
- Technical interview lasting approximately 90 minutes, followed by a 60-minute final interview.
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