Senior Marketing Specialist (Gaming)

Location: Singapore

Company

Razer is a global gaming company developing products and services for gamers and operating across a team spanning five continents.

What you will do

• Lead the planning and execution of global marketing campaigns across digital, social, and community channels.
• Coordinate marketing initiatives across multiple regions and cross-functional teams in line with global publishing strategies.
• Manage campaign timelines, deliverables, assets, and multiple projects simultaneously.
• Collaborate with Creative teams to develop key visuals, trailers, and promotional materials, providing creative direction and campaign guidance.
• Monitor campaign performance, market trends, and competitor activity, using brand awareness, engagement, and community growth metrics to refine strategies.
• Work with agencies, creators, and community partners to strengthen player engagement and brand visibility across social platforms and gaming communities.

Requirements

• Experience leading and executing global marketing campaigns across digital, social, and community channels.
• Ability to coordinate initiatives across multiple regions and cross-functional teams.
• Ability to manage multiple projects and deliver campaign assets on schedule.
• Experience collaborating with Creative teams on key visuals, trailers, and promotional materials.
• Ability to provide creative direction and align marketing materials with brand positioning and target audiences.
• Experience monitoring campaign performance, market trends, and competitor activities.
• Experience evaluating brand awareness, engagement, and community growth metrics.
• Experience working with agencies, creators, and community partners.

Culture & Benefits

• Full-time employment in Singapore.
• Work across a global team located across five continents.
• Inclusive, respectful, and fair workplace committed to equal opportunity.
• Reasonable accommodations are provided where needed, including for disability or religious practices.
• Gamer-centric workplace culture with opportunities for personal and professional growth.