Global Media Director – Consumer Brands (f/m/d)

Location: Weinheim, Germany

Company

hirify.global, part of the Freudenberg Group, operates a global organization with consumer brands including Vileda, O-Cedar and Gala.

What you will do

• Define and lead the global media strategy, vision and investment principles for consumer brands.
• Establish global media governance, standards, KPIs and measurement frameworks to improve effectiveness and ROI.
• Lead the global media agency ecosystem and strategic platform partnerships with Google, Meta, Amazon and other partners.
• Lead media transformation initiatives involving Adtech, Martech, AI-driven optimization and capability building across regional teams.
• Lead the global team of Classic, Performance and Social media experts and the Media Council with regional stakeholders in Europe and North America.

Requirements

• University degree in Business, Economics, Marketing or a related field.
• Several years of relevant professional experience in FMCG media and/or media agency work, including leadership responsibility and ownership of large-scale media investments.
• Several years of experience in media strategy, agency management, marketing effectiveness and budget management in a multinational matrix.
• Strong expertise in Adtech, Martech, data and tracking ecosystems.
• Extensive experience in budget management and commercial decision-making.
• Business-fluent English.

Nice to have

• MBA.
• German language skills.

Culture & Benefits

• Full-time employment in Weinheim, Germany.
• Equal opportunity workplace committed to diversity and inclusion.