Associate Director Brand Marketing & Media

Location: Cologne, Germany; hybrid with work from the Cologne office required at least once a week. Up to 20 days per year may be worked anywhere in the EU when the role does not require office presence.

Company

hirify.global is a leading European e-pharmacy operating across six markets.

What you will do

• Own and further develop the brand concept and positioning across six markets, channels, and customer touchpoints.
• Build and steer the cross-market brand media plan, including budget allocation and phasing across TV, programmatic, and social media.
• Lead, develop, and connect a team of eight specialists, creating clear responsibilities and an effective operating model across countries and channels.
• Improve the media mix through brand tracking, marketing mix modelling, and incrementality insights.
• Link brand investment to measurable business impact and establish planning and governance routines that support transparent decisions, shared learning, and continuous optimization.

Requirements

• Senior brand and media experience in a multi-market, data-driven organization.
• Experience in e-commerce, online retail, or another consumer-focused digital business.
• Deep knowledge of TV, programmatic, and social media, with the ability to challenge plans, guide in-house specialists, and manage external agencies.
• Experience leading and developing experienced teams and integrating previously separate capabilities into a shared structure.
• Ability to connect brand investment to commercial outcomes and use data and measurement to support decisions.
• English proficiency at C1 level or above is essential.
• Ability to work from the Cologne office at least once a week.

Nice to have

• German language skills.

Culture & Benefits

• Collaborative work environment focused on health, purpose, and inclusion.
• Urban Sports Club membership package.
• Individual work-from-home arrangements, including up to 20 days per year anywhere in the EU where applicable.
• Anonymous, free access to professional psychological support through nilo.
• Support for internal and external training and individual development.
• 30 days of paid vacation per year, an additional day on Rosenmontag, and up to 10 days of unpaid vacation after one year of employment.