Product Manager (Player Acquisition)

Location: Hybrid in the UK, Malta, or Gibraltar.

Company

hirify.global is an award-winning online casino launched in 2018, focused on technology, performance, and player experience.

What you will do

• Own the full acquisition funnel from public sites and landing pages through registration, first-time deposit, and first-week activation.
• Shape and test welcome offers and Refer a Friend initiatives, evaluating both player quality and volume.
• Drive web-to-app acquisition, including installs and accurate attribution tracking.
• Set the martech strategy with Marketing, ensuring channel measurement, clean data from ad click to first deposit, and GDPR compliance.
• Run registration experiments across fields, steps, messaging, and verification; analyze performance and decide what ships.
• Build an ROI-, CPA-, and player-value-based roadmap while tracking second deposits and first-week activity.
• Partner with performance, affiliate, SEO/ASO, PPC, and paid social teams and lead an engineering and design squad focused on outcomes.
• Improve login, navigation, My Account, onboarding, age and ID checks, GAMSTOP, geo-restrictions, marketing consent, and KYC with Payments & Verification.

Requirements

• Growth experience in a consumer business such as iGaming, fintech, or e-commerce, or a marketing background in PPC, SEO, CRO, or mobile user acquisition that progressed into product.
• Commercial acumen with CPA, conversion, payback, and LTV.
• Knowledge of martech, including tracking, tagging, attribution, and identifying data breaks.
• Experience running A/B tests on funnels and interpreting results honestly.
• Confidence working directly with numerical and product data.
• Credibility with performance, affiliate, or growth teams and confidence working with a head of marketing.
• Comfort with regulated onboarding; gambling regulations can be learned in the role.
• Player-focused judgment, considering whether changes are right for players as well as whether they convert.

Nice to have

• Experience with KYC, welcome offers, or referral schemes.
• Experience with GA4, Amplitude, tag managers, CDPs, or AI prototyping tools.

Culture & Benefits

• Hybrid work in the UK, Malta, or Gibraltar with remote options.
• Full-time employment.
• Equal opportunity workplace committed to a varied team.
• Technology- and performance-focused online casino environment.