Content Designer UK (Automotive)

Location: London, United Kingdom; hybrid work with teams in the office an average of four days a week.

Company

hirify.global is a global creative company within WPP, combining brand experience, customer experience, commerce, content transformation, CRM, and CX services across more than 55 markets.

What you will do

• Design clear, engaging, and consistent content across digital touchpoints, including vehicle or nameplate updates, campaign activity, and landing pages.
• Map user journeys and flows, and create content-led wireframes and prototypes directly in Figma.
• Apply usability, accessibility, plain-language, information hierarchy, descriptive-link, alternative-text, and tone-of-voice principles across customer journeys.
• Collaborate with UX/UI designers, researchers, product owners, developers, and multidisciplinary teams to build, test, and improve customer experiences.
• Audit existing content journeys, identify friction points, formulate research hypotheses, support content testing, and use findings, data, and analytics to refine copy.
• Follow and contribute to the design system, taxonomy, and content guidelines while balancing workstreams with senior, lead, or delivery-manager support.

Requirements

• Solid hands-on experience in content design, UX writing, or digital copywriting for customer-facing digital products or platforms.
• A portfolio showing content design work, including user journeys, wireframes, content testing, or iterative improvements based on user data.
• Comfortable working directly in Figma to wireframe flows, collaborate on designs, prototype solutions, and provide clear file documentation.
• Strong understanding of usability heuristics and accessibility standards, including WCAG, clear typography and hierarchy, and assistive-technology compatibility.
• Experience using quantitative metrics and qualitative research or testing to guide and justify content decisions.
• Ability to clearly communicate content rationale and collaborate across design, product, brand, and marketing teams.
• Meticulous attention to grammar, terminology, detail, and tone-of-voice consistency.
• Curiosity about AI tools and workflow developments that can support and streamline content design tasks.
• Degree or equivalent practical experience in English, Journalism, Communications, Human-Computer Interaction, UX Design, or a related field.

Nice to have

• Digital copywriting background with user-centred decisions, testing, or iteration experience.
• Experience in automotive, luxury markets, or large-scale digital retail platforms.
• Recognised Content Design certification or formal UX training.
• Experience with content auditing, taxonomy, or information architecture for product catalogues or nameplate-driven sites.

Culture & Benefits

• Permanent position with a hybrid approach and office attendance averaging four days per week.
• Discretionary bonus scheme, competitive pension, medical insurance, and life assurance.
• Training opportunities, career development support, and opportunities to buy and sell holidays.
• Family-friendly policies, discounts with hundreds of retailers, and social events.
• Culture guided by Heart, Brains, and Courage, emphasizing empathy, curiosity, collaboration, experimentation, and bold solutions.
• AI is used in recruitment only for secure, objective note-taking; candidates may request a transcript or opt out.