Junior CRM Manager (E-commerce)

Location: Munich, Germany; hybrid working with 60% of time in the office and 40% at home. Option to work abroad for up to 20 days in approved countries.

Salary: €42,200–€58,100 per year.

Company

hirify.global is a pet e-commerce company serving more than 12 million customers across international markets.

What you will do

• Support CRM-driven growth initiatives across activation, retention, and reactivation stages of the customer lifecycle.
• Analyze customer behavior, campaign performance, segmentation, and CRM KPIs to improve engagement and retention.
• Support the planning and optimization of email and push campaigns with CRM and marketing teams.
• Collaborate with Category Management and Campaign teams to align CRM activities with commercial priorities.
• Contribute to A/B testing, continuous optimization, business cases, and initiatives that improve customer value.
• Support efficient and consistent execution of CRM initiatives across markets.

Requirements

• First experience through an internship or 1–2 years of experience in CRM or e-commerce.
• Strong analytical mindset and ability to work with data and derive actionable insights.
• Basic understanding of CRM metrics, including retention, customer lifetime value, and at-risk rate.
• Interest in customer lifecycle management and personalization strategies.
• Structured, hands-on working style with strong attention to detail.
• Ability to collaborate across CRM, Marketing, and Category Management teams.
• Proactive mindset and willingness to learn in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, Analytics, or a related field.

Nice to have

• Practical experience with CRM platforms such as Braze, Selligent, Mailjet, or similar tools, including campaign setup and audience segmentation.

Culture & Benefits

• Hybrid working arrangement with 60% office time and 40% home working.
• Opportunity to work abroad for 20 days in approved countries.
• Development opportunities, training, and career support.
• Wellbeing offers and subsidized transport or bike leasing.
• 20% discount across hirify.global products.
• Multinational working environment with offices in Munich, Madrid, Krakow, Wroclaw, London, and Vienna.

Hiring process

• The position is offered on a 24-month fixed-term contract.