Senior Manager of Marketing Analytics

Location: Los Angeles, California; hybrid workplace.

Company

hirify.global provides dating products including Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, and HER.

What you will do

• Build, manage, coach, and develop the E&E Insights analyst team, including hiring, onboarding, prioritization, and career growth.
• Own trend monitoring, first-response investigations, and full-funnel performance narratives across approximately 17 brands, 28 markets, and 46 brand/market combinations.
• Translate PRISM incrementality, MMM, and HALO model outputs into testing, optimization, and expansion recommendations, while partnering with Data Science on measurement priorities.
• Lead executive readouts and E&E sections of QMO, WBR, and ad hoc leadership forums with clear business-impact narratives and recommended actions.
• Manage senior stakeholder relationships across Marketing, Product, Finance, PRISM, Data Science, and BI/Ops.
• Establish standardized frameworks, playbooks, metric definitions, and AI-enabled workflows while partnering with BI/Ops and Measurement to automate manual work.

Requirements

• Bachelor’s, Master’s, or equivalent experience in a quantitative field, such as Economics, Statistics, Mathematics, Data Science, or Business Analytics.
• Significant experience in analytics, business intelligence, or data analysis, including leading, coaching, or mentoring analysts.
• Experience owning senior stakeholder relationships and delivering in a fast-paced, high-ambiguity environment.
• Proven ability to build, coach, and retain a high-performing analytics team and set standards for quality, communication, and impact.
• Comfort operating as a hands-on player-coach and solving complex analytical problems.
• Strong SQL skills for querying and analyzing large datasets.
• Proficiency with data visualization and BI tools such as Tableau, Mode, Hex, or Databricks.
• Strong understanding of funnel analysis, cohort analysis, behavioral analytics, experimentation, and incrementality.
• Ability to connect data insights to brand and portfolio strategy, influence stakeholders, present to senior executives, translate complex analysis into actionable narratives, and lead cross-functional initiatives without authority.
• Active use of AI tooling to scale analysis, synthesis, narrative drafting, and repeatable workflows, with the ability to coach a team in daily AI adoption.

Culture & Benefits

• Medical, mental health, and wellness benefits.
• Employer 401(k) match of 100% on contributions up to 10%, capped at $10,000, plus an employee stock purchase program.
• Generous paid time off and 14 paid holidays.
• Annual professional development training allowance and ERG membership opportunities and events.
• Twenty weeks of fully paid parental leave, fertility, adoption, childcare resources, pet insurance, and discounts.
• Company events focused on connection and belonging.