Senior Marketing Operations Analyst (AI & Data)

Location: Hybrid or remote in the United States; Portland is listed as an office location.

Company

hirify.global provides technology for managing and governing communications data, with this role supporting marketing and go-to-market analytics.

What you will do

• Design and build an AI-ready marketing and GTM data foundation using source-system connectors, Snowflake, dbt models, semantic layers, dashboards, and governed metrics.
• Own marketing data architecture, including ingestion, transformation, orchestration, curated models, reliable pipelines, monitoring, documentation, and SLAs.
• Design and govern multi-touch marketing attribution, account-level influence, ABM measurement, engagement scoring, buying-group coverage, intent-to-pipeline conversion, and target-account progression.
• Apply cohort analysis, funnel velocity, incrementality and test-and-control design, forecasting, and campaign and channel analysis to recommend budget and program-mix decisions.
• Build executive-grade dashboards reconciled with Salesforce and finance data, support planning and business reviews, and govern shared definitions for MQL/MQA, SAL, sourced and influenced pipeline, CAC, and ROI.
• Establish data quality, privacy, security, and governance standards; partner across Marketing, Sales, Customer Success, IT, Legal, and Security; and mentor analysts and Marketing Operations teammates.

Requirements

• 5+ years of experience in GTM, marketing, or revenue operations analytics, or business intelligence, ideally in B2B SaaS or technology.
• Advanced SQL and hands-on experience with Snowflake or a comparable cloud data warehouse, including data-model design.
• Hands-on experience building production-grade, tested, and documented dbt models.
• Experience building or governing a semantic or metrics layer such as dbt Semantic Layer, LookML, Omni, or a BI-native equivalent.
• Experience with ELT and orchestration tooling such as Fivetran, Airflow, or similar.
• Deep knowledge of Salesforce data structures and Marketo or a comparable marketing automation platform.
• Expertise in at least one major BI platform, including governed, self-serve dashboard design.
• Experience designing and governing multi-touch attribution and ABM reporting, and explaining methodology and limitations to non-technical executives.
• Practical hands-on use of AI tools in analytics and a clear perspective on AI-ready data.
• Experience owning an analytics roadmap, influencing senior stakeholders with data, and communicating complex analysis as a concise business narrative.

Nice to have

• Experience building or evaluating AI agents or LLM-based assistants over governed data models, including accuracy testing.
• Python or R for statistical analysis, automation, forecasting, propensity, marketing mix, or incrementality analysis.
• Marketo Measure (Bizible) administration or model-design experience.
• Familiarity with sales engagement, conversation intelligence, data enrichment, hygiene, ABM/intent, and product analytics platforms.
• Experience with annual planning, territory design, pipeline coverage modeling, or retention KPIs.
• Experience in a regulated industry where data accuracy and auditability are especially important.
• Bachelor's degree in Analytics, Statistics, Computer Science, Business, Marketing, or a related field, or equivalent practical experience.

Culture & Benefits

• Hybrid or remote work arrangement in the United States.
• Cross-functional collaboration with Marketing Operations, Demand Generation, Sales/Revenue Operations, Customer Success, IT/Data Architecture, Legal, and Security.
• Applicable bonus programs are discussed during the recruiting process.