Growth Marketing Lead

Location: Remote; candidates may be hired regardless of location, with significant hours overlap required with one of the Americas time zones.

Salary: $210,000–$250,000 USD for CA, WA, NY, NJ, and CT; $178,500–$212,500 USD for all other US states.

Company

hirify.global is an education technology company building communication and learning products for children, families, and teachers, including Dojo Sparks and Dojo Islands.

What you will do

• Set and own new-user acquisition strategy across paid and unpaid channels, initially focusing on social and influencer partnerships.
• Run growth experiments end to end by defining hypotheses, launching tests, analyzing results, and making scale-or-kill decisions.
• Identify acquisition channels through manual validation and scale successful channels using agencies, tooling, and automation.
• Define success metrics and ROI thresholds to guide investment and prioritization.
• Partner with Product, Creative, Product Marketing, and Data to improve value propositions, landing experiences, onboarding flows, and conversion.
• Build experimentation and measurement systems and help develop hirify.global’s long-term growth marketing capabilities.

Requirements

• 8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies.
• Proven experience owning acquisition outcomes end to end rather than managing only one channel.
• Strong analytical judgment and ability to use data to evaluate ROI, conversion, and growth tradeoffs.
• Experience working as a generalist in small or mid-sized teams of approximately 30–150 people.
• Depth in at least one acquisition channel, such as paid social, influencer marketing, partnerships, SEO, or SEM, with strong mental models across other channels.
• Hands-on, execution-oriented approach with the ability to balance strategy and detailed execution.
• Ability to operate autonomously and prioritize effectively in ambiguous environments without heavy process.
• Clear, concise communication and effective collaboration with Product, Creative, and Data.

Nice to have

• Experience building or scaling influencer- or creator-led growth programs.
• Experience with consumer subscription or paid consumer products.
• Experience in early-stage or fast-scaling environments as a builder or first marketing hire.
• Interest in using AI and modern tools to accelerate experimentation.
• Commitment to product quality and sustainable long-term growth.

Culture & Benefits

• Remote work with hiring regardless of location, subject to significant overlap with an Americas time zone.
• High-autonomy, IC-first role with potential to take on people leadership as impact is demonstrated.
• Distributed team focused on entrepreneurial, innovative, and high-impact work.
• Equal employment opportunity and disability or special-needs accommodation.