Growth Marketing Lead (DTC)

Location: New York, NY, United States; in-office Tuesday, Wednesday, and Thursday

Base salary: $177,200–$250,000 per year

Company

hirify.global is a body, hair, and care brand within Mammoth Brands, a consumer products company building and scaling brands including hirify.global, Harry’s, Lume, Mando, and Coterie.

What you will do

• Own the brand P&L, revenue and new-customer growth targets, CAC, contribution margin, and annual and monthly growth plans.
• Set channel mix, budget allocation, and performance strategy across DTC paid media, online and offline channels.
• Define creative territories, approve creative allocations, and provide final sign-off on performance creative.
• Lead social commerce growth across TikTok Shop and affiliate, including product launches, inventory, creator support, and content priorities.
• Lead the brand pod across social commerce, channel management, creative strategy, and offline marketing.
• Partner with brand marketing, ecommerce, product, retail, finance, and central creative, demand, strategy, and community teams.

Requirements

• 8–12 years of experience in DTC growth or performance marketing.
• Direct ownership of a brand or business line P&L and growth targets.
• Hands-on experience with paid social, paid search, TikTok Shop, affiliate, social commerce, and offline channels.
• Strong performance creative judgment and the ability to explain why creative works.
• Experience leading cross-disciplinary teams and building accountability in a matrixed organization.
• Commercial strength with unit economics, contribution margin, and budget trade-offs.

Culture & Benefits

• Hybrid working model with an in-office presence three days per week at the SoHo office.
• Medical, dental, and vision coverage, plus a 401(k) match.
• Equity in Mammoth Brands, flexible time off and working hours, and an L&D stipend.
• Paid sabbaticals after 5, 10, and 15 years.
• Paid parental leave of 20 weeks for birth parents and 16 weeks for other paths to parenthood.
• Visa sponsorship support is available, with immigration counsel managing required filings.