Director of Performance Marketing (AI)

Location: Canada, 100% remote; work must be performed from within Canada

On Target Earnings: CAD 193,200–241,500, including a 15% Company Incentive Plan target; benefits and equity are additional.

Company

hirify.global provides an agentic procurement platform that helps mid-market organizations control and manage company spend.

What you will do

• Own the strategy, execution, forecasting, optimization, and budget allocation for paid acquisition across Google Ads, Microsoft Advertising, paid social, review platforms, and emerging channels.
• Drive qualified pipeline growth through audience targeting, bidding strategies, creative experimentation, CRM data, and offline conversion tracking.
• Lead website conversion strategy, digital buyer journeys, landing pages, and a structured experimentation program.
• Manage and develop the WebOps Manager while prioritizing website performance, user experience, and conversion optimization.
• Own performance reporting, attribution, incrementality testing, forecasting, and investment recommendations.
• Collaborate with Demand Generation, Content & Brand, Product Marketing, Revenue Operations, and Sales while applying AI to marketing analysis and execution.

Requirements

• 7–10 years of experience in B2B SaaS performance marketing with ownership of significant paid media budgets and measurable pipeline outcomes.
• Hands-on expertise in Google Ads, Microsoft Advertising, paid media strategy, bidding, optimization, and performance analysis.
• Experience with offline conversions, CRM-based performance data, automated bidding, attribution, forecasting, and incremental measurement.
• Demonstrated success leading website conversion strategy, CRO programs, digital experience improvements, and experimentation.
• Hands-on experience with Salesforce, Google Analytics 4, and Google Ads; familiarity with Marketo and Marketo Measure.
• Experience managing team members, working with agencies, influencing cross-functional stakeholders, and presenting data-driven recommendations to executives.

Culture & Benefits

• Remote-first work with flexible hours from anywhere within Canada.
• Flexible, accountable time-off policy.
• Extended health, vision, dental, employee assistance, and health and wellness spending benefits.
• Educational lunch-and-learn sessions and continuous learning opportunities.
• Competitive stock options and a Company Incentive Plan.