VP-Thought Leadership, Creative and Content (AI)

Location: Milwaukee, WI Corporate, United States

Compensation range: $196,000–$294,000, plus eligibility for short-term and long-term incentive compensation. Geographic-specific pay structures, compensation, and benefits may apply in California, New York City, and other eligible locations.

Company

hirify.global is a financial services and insurance company focused on putting clients’ interests at the center of its work.

What you will do

• Set the enterprise vision, annual strategy, operating plan, investment priorities, resource model, and performance framework for thought leadership, editorial, content, creative, and AI visibility.
• Establish narrative agendas and lead signature thought leadership platforms, original research, executive perspectives, and high-impact content for executive, client, and external audiences.
• Provide executive creative direction across brand storytelling, campaigns, digital experiences, presentations, video, and priority communications.
• Build and scale an AI-native content and creative engine using responsible emerging tools, workflows, and reusable assets.
• Develop an integrated editorial and content ecosystem covering audience strategy, channel planning, personalization, distribution, amplification, and lifecycle management.
• Build governance and operating rhythms, use insights and analytics to optimize performance, influence senior stakeholders, and lead a diverse high-performing team and partner ecosystem.

Requirements

• Bachelor’s degree in marketing, communications, journalism, business, design, or a related field; an advanced degree is preferred.
• 15+ years of progressive leadership experience spanning thought leadership, content strategy, editorial, creative, brand, marketing, or corporate communications, including significant enterprise-scale leadership.
• Demonstrated success building differentiated thought leadership platforms and translating complex topics into clear, credible, compelling narratives for executive, client, and external audiences.
• Experience leading integrated creative and content portfolios across digital and offline channels while balancing brand stewardship, audience relevance, speed, and business outcomes.
• Strong editorial judgment and executive-level writing, storytelling, presentation, and creative direction capabilities.
• Experience advising senior executives, influencing across organizational boundaries, and aligning diverse stakeholders around a shared narrative and strategic agenda.
• Experience establishing content governance, editorial operations, measurement frameworks, and scalable operating models in a complex, matrixed organization.
• Strong command of audience insights, research, analytics, and performance measurement, with the ability to connect content and creative investments to reputation, engagement, growth, and loyalty.
• Deep understanding of media, digital, social, search, personalization, generative AI, and AI-powered discovery, including responsible methods for strengthening visibility, authority, quality, and performance in AI-influenced environments.
• Experience attracting, developing, and retaining diverse senior talent across editorial, content, design, creative, and strategy disciplines.
• Exceptional executive presence, strategic agility, attention to detail, business acumen, decision-making, and the ability to challenge convention and set a clear point of view.

Nice to have

• Advanced degree.
• Financial services, investments, or insurance experience, with the ability to operate effectively in a highly regulated environment.

Culture & Benefits

• Full-time employment with additional short-term and long-term incentive eligibility.
• Commitment to fairness and transparency in compensation.
• Equal opportunity environment welcoming talented individuals of all backgrounds.
• Environment that supports creative ideas, challenges, leadership, and achievement of business and personal objectives.