Senior Manager, Developer Advocacy (NAMER)

Location: San Francisco Bay Area or US Remote with willingness to frequently travel to the Bay Area; approximately 30–40% travel is required.

Salary: $198K–$325K annually across US geographic tiers, with equity. Ranges may include salary and commission compensation where applicable.

Company

hirify.global develops durable execution and workflow orchestration technology for software teams.

What you will do

• Manage, coach, and develop a team of Developer Advocates by setting goals, expectations, feedback practices, and development plans.
• Co-develop technical talks, demos, content, workshops, and practical developer experiences.
• Build the team’s operating cadence across planning, event coverage, content pipelines, and quality standards.
• Set the North American developer advocacy strategy across meetups, partner events, conferences, open-source projects, online channels, and community programs.
• Define success metrics for advocacy programs, including engagement, knowledge retention, adoption, usage, and product impact.
• Partner with Product, Engineering, Marketing, Sales, partner DevRel teams, and community leaders to align messaging, campaigns, technical narratives, and programs.

Requirements

• Previous experience as a working software engineer owning production systems, including on-call responsibility.
• Senior-level Developer Advocacy experience as a Principal or Senior Staff individual contributor or as a manager, with credibility in technical communities.
• People management experience, or principal-level leadership such as mentoring advocates or engineers and leading cross-team programs, with a clear desire to pursue management.
• Experience creating technical content that developers watch or read, such as a YouTube channel, popular talk, or widely shared blog.
• Ability to teach complex distributed-systems concepts on stage, in workshops, or one-on-one.
• Experience building programs that require buy-in from teams outside your direct management scope.
• Willingness to travel approximately 30–40% for events, community, and team activities.

Nice to have

• Open-source activity as a maintainer, regular contributor, or community organizer.
• Experience with distributed systems or workflow orchestration; hirify.global experience is a strong plus.
• Experience building developer workshops or training programs, or managing a large event calendar.
• Experience with Product Marketing in positioning and communicating a technical product.
• Deep, active connections in the Bay Area developer community and strong understanding of the wider developer ecosystem, platforms, and communities.
• Bay Area presence.

Culture & Benefits

• Remote-first work model; most roles are remote within the employee’s country, with some roles remote within a region and some teams based in an office hub.
• Occasional travel for onboarding and team gatherings.
• Competitive benefits, equity, flexible time off, and support for learning, wellness, and a home office.
• Some teams share an on-call rotation.
• Equal-opportunity workplace with reasonable accommodation support.