Personalisation Specialist (Retail)

Location: London, England, United Kingdom; Poland St, London, UK. Full-time, office-based role.

Company

Frasers Group operates a global portfolio of sports, premium, luxury, and retail brands, including hirify.global, Sports Direct, USC, Frasers, and GAME.

What you will do

• Support the personalisation roadmap by using data insights to identify key customer touchpoints and improvement opportunities.
• Optimise third-party tools, manage day-to-day relationships, and help implement personalisation technologies.
• Create recommendation strategies across sites, including setup, monitoring, and success measurement.
• Build and analyse A/B tests to validate hypotheses and measure on-site personalisation impact.
• Develop personalised content and messaging in collaboration with CRM and marketing teams.
• Analyse user behaviour, customer segments, competitor activity, and data trends to improve the digital customer journey.

Requirements

• Proven experience in a digital optimisation, product management, or analytics role.
• Proven experience reviewing on-site customer experience.
• Experience with on-site personalisation and recommendations.
• Experience using analytical tools such as Google Analytics and Contentsquare.
• Experience managing day-to-day relationships with third-party tools.
• Understanding of personalised algorithms and their effect on the customer journey.

Culture & Benefits

• Peer-nominated Frasers Champion recognition scheme, with eight monthly winners receiving double pay for one month.
• Head office employees spend one to two days each financial year in a store or warehouse through Retail Reconnect.
• Rewards are linked to business performance, growth, values, and impact through the Fearless 1200 programme.
• Free gym classes, discounted gym memberships, and access to the Frasers Fit wellbeing programme.
• Free Retail Trust support, including a 24-hour wellbeing helpline, wellness resources, counselling, and financial and legal support.

Hiring process

• Shortlisted applicants may confirm key details before a first-stage recruiter interview focused on behaviour and alignment with culture and values.
• Successful candidates can expect one or two further technically focused interviews with the hiring manager or wider team.
• Later stages may include a presentation or practical task.