Senior Director, Merchandising & Editorial (Gaming)

Location: San Mateo, California, United States; hybrid working

Base pay: $269,300–$403,900 USD per year; eligible for a bonus package

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, delivering hardware, network services and digital entertainment experiences to more than 100 million players worldwide.

What you will do

• Develop the global hirify.global Store merchandising, editorial and personalization strategy, objectives, tactics and OKRs with internal teams.
• Lead the development, optimization and performance of merchandising, editorial and personalization experiences supporting commercial targets, game launches, campaigns, promotions and collections.
• Advance personalization using player behavior, preferences, segmentation, behavioral data and experimentation to improve discovery, engagement, conversion, incremental revenue and lifetime value.
• Build an integrated omnichannel discovery and editorial experience across console, app and web storefronts while contributing insights to Store trading activities.
• Partner with Product, Engineering, Data, Analytics and matrixed teams on experimentation, testing, automation, tools and scalable processes.
• Lead, develop and retain high-performing multidisciplinary teams while mentoring employees and building effective partnerships across a complex global organization.

Requirements

• Extensive experience in digital-focused environments, including significant experience leading direct-to-consumer merchandising, editorial, digital commerce or marketplace experiences.
• At least 5 years of experience developing, leading or significantly advancing personalization capabilities, ideally in gaming, a digital marketplace, e-commerce or a large-scale content platform.
• Experience using personalization, recommendations, behavioral insights, segmentation or targeted digital experiences to improve customer or player discovery, engagement, conversion and growth.
• Experience developing merchandising and editorial strategies that deliver measurable customer engagement and commercial performance, and understanding how curation, merchandising and data-driven personalization work together.
• Experience delivering profitable growth through digital experiences and operating across multiple disciplines to drive performance.
• Strong analytical orientation, including use of customer insights, experimentation and performance data to inform strategy.
• Experience analyzing customer trends and behaviors and translating insights into personalized, targeted digital programs.
• Experience managing multiple stakeholder groups in a complex global and matrixed organization, with the ability to influence at all levels.
• Proven experience building, developing and inspiring high-performing multidisciplinary teams; strong commercial instinct; and the ability to balance customer experience with commercial objectives.
• Deep love and passion for games, with an understanding of player motivations including achievement, community, discovery and escapism.
• Demonstrated success operating in high-energy, fast-paced and evolving environments.

Culture & Benefits

• Hybrid working culture centered on collaboration, creativity, experimentation, accountability and data-led decision-making.
• Medical, dental and vision coverage.
• Matching 401(k), paid time off and wellness program.
• Employee discounts for Sony products and potential eligibility for a bonus package.
• Background checks are conducted at the offer stage.

Hiring process

• Background checks are conducted at the offer stage for new employees and may include criminal background checks for some roles.