Marketing Manager - Media and Campaigns (Fintech)

Location: City of London, United Kingdom; hybrid work with three days in the office.

Company

hirify.global is a FTSE 100 fintech operating across five continents, serving over 1.4 million customers and handling billions of dollars in transactions.

What you will do

• Own end-to-end campaign delivery across the full marketing mix, with paid media as the core area of specialism.
• Lead media strategy, planning, briefing and evaluation across ATL and TTL channels, and manage the media agency to improve performance, effectiveness and efficiency.
• Use media mix modelling and econometric outputs to optimise full-funnel activity and balance brand-building with lower-funnel media.
• Coordinate Brand, Performance, Social & Content, PR and CRM teams so campaigns operate as joined-up plans.
• Own marketing activity for an international market outside the UK, currently Ireland, adapting messaging, assets and channel plans to local audiences and regulatory requirements.
• Report on campaign performance, identify actionable insights, monitor channel innovation and support test-and-learn activity across UK and international markets.

Requirements

• 6+ years of experience in a brand or integrated marketing role, ideally in a fast-paced commercial environment.
• Proven experience supporting or delivering campaigns end-to-end, including paid media management and agency management.
• Experience in the Financial Services or Fintech sector.
• Commercial mindset with the ability to identify opportunities that improve brand and business performance.
• Experience managing or contributing to multi-channel marketing activity across paid, owned and earned channels.
• Ability to manage multiple workstreams simultaneously, with strong attention to detail and organisational skills.
• Comfort working with data and insight to evaluate campaign performance and inform decisions.
• Strong communication and collaboration skills for working across functions and with external agency partners.

Nice to have

• Experience managing marketing activity or providing campaign support in an international market.
• Familiarity with regulatory requirements for financial services marketing.
• Understanding of, or experience in, investing, trading, cryptocurrency or fintech.

Culture & Benefits

• Hybrid work model with three days in the office.
• Competitive salary and a flexible benefits package worth 12% on top of salary.
• Private medical cover for the employee and family, life insurance and gym membership contribution.
• 25 days of holiday, one birthday day off and two additional days for voluntary work, with the option to buy or sell holiday days.
• Global and local onboarding, parental pay and leave support, mentorships, networks, committees, sports and social clubs, volunteering opportunities and additional time off.