1 день назад
Marketing Manager - Media and Campaigns (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager - Media and Campaigns (Fintech): Delivering end-to-end integrated marketing campaigns across the UK and international markets, with an accent on paid media strategy, agency management, and full-funnel optimization. Focus on using media mix modelling, coordinating cross-functional campaign teams, and adapting brand activity to local regulatory and market requirements.
Location: City of London, United Kingdom
Company
is a FTSE 100 fintech company operating across 18 countries and five continents, providing online trading services to more than 1.3 million clients.
What you will do
- Own end-to-end campaign delivery across the full marketing mix, with paid media as the primary area of specialization.
- Manage media strategy, planning, briefing, and performance evaluation across ATL and TTL channels.
- Lead delivery for a defined non-UK market, currently Ireland, tailoring campaigns to local audiences and objectives.
- Use media mix modelling and econometric insights to optimize brand-building and lower-funnel activity.
- Coordinate Brand, Performance, Social & Content, PR, CRM, creative, and media agency stakeholders.
- Report on campaign performance, identify actionable insights, and develop test-and-learn initiatives across channels and markets.
Requirements
- 6+ years of experience in brand or integrated marketing in a fast-paced commercial environment.
- Proven experience delivering end-to-end campaigns and managing paid media, including agency relationships.
- Experience with multi-channel marketing across paid, owned, and earned channels.
- Ability to manage multiple workstreams with strong organizational skills and attention to detail.
- Comfort working with data and insights to evaluate performance and inform decisions.
- Strong communication and collaboration skills across internal functions and external agencies.
Nice to have
- Experience managing marketing activity or campaign support in international markets.
- Familiarity with financial services marketing regulations.
- Knowledge of investing, trading, cryptocurrency, or fintech.
Culture & Benefits
- Work within the UK Brand Marketing team and collaborate with in-house Studio, creative agencies, and a media agency.
- Support marketing activity across the UK, Ireland, and other international regions.
- Contribute to a major business transformation and global growth programme.
- Operate in a role with no direct reports and broad cross-functional influence.
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