Brand & Events Lead

Location: USA; hybrid role open to candidates who can work from the NYC office 1–2 days per week. Applicants must be currently authorized to work full-time in the United States.

Annual salary: $100,000–$150,000 USD.

Company

hirify.global is an education platform for experts and businesses offering courses, coaching, and digital products, and is part of the Hotmart Company portfolio.

What you will do

• Own and protect hirify.global's voice, visual identity, brand guardrails, and consistency across channels, campaigns, and experiences.
• Own the events program end to end, including creator gatherings, field activations, virtual summits, and content shoots, while setting strategy and creative direction.
• Lead designers and external creative partners, set the creative bar, and ensure high-quality, on-brand output.
• Build and manage corporate partnerships that extend brand reach and credibility.
• Partner with Content, Growth, Customer Marketing, Partnerships, Product, and Finance to connect brand and events to business goals.
• Define and track brand health and event impact metrics, using data to improve performance over time.

Requirements

• 5+ years of experience in brand, creative, integrated marketing, or events, including experience managing people and vendors.
• A strong portfolio demonstrating brand building, brand or full-funnel campaigns, and events that reflect the brand.
• Proven experience running live events or activations end to end, including budgets and vendors, while maintaining the creative bar.
• Experience owning brand guardrails and leading designers or external creative partners.
• Collaborative approach and ability to influence cross-functionally.
• Excellent creative judgment and communication skills.
• Passion for helping creators, entrepreneurs, and small business owners grow their impact.
• Current authorization to work full-time in the United States.

Nice to have

• Experience working in SaaS or the creator economy.
• Corporate or brand partnership experience.
• Experience representing a brand across social, webinars, and community-facing events.

Culture & Benefits

• Remote-first culture with added flexibility; NYC-based employees are encouraged to work from the office 1–2 days per week.
• In-person company events are held throughout the year for connection, strategic alignment, goal-setting, and celebrations.
• Fair and competitive pay informed by market data, with regular base salary reviews typically connected to biannual performance cycles or promotions.
• Equal opportunity workplace with accommodations available during the application and employment process.