Senior Product Marketing Manager - Teamwork Graph Adoption (AI)

Location: Remote, Americas; listed locations include San Francisco, Austin, New York, Washington DC, Seattle, and Salt Lake City, United States. hirify.global can hire in countries where it has a legal entity.

Base pay: $129,231–$168,718 in Zone C, $140,130–$182,948 in Zone B, and $155,700–$203,275 in Zone A; additional benefits, bonuses, commissions, and equity may apply.

Company

hirify.global develops software products that connect work, teams, and data and support team collaboration across different types of work.

What you will do

• Define and execute the adoption strategy for Teamwork Graph, including positioning, go-to-market motions, onboarding, activation, and ongoing platform usage.
• Translate complex platform, data, AI, and architectural concepts into value propositions for engineers, architects, developers, platform teams, data teams, and business decision-makers.
• Build full-funnel activation programs with Growth and Lifecycle Marketing, including technical documentation, getting-started guides, customer stories, webinars, and in-product nudges.
• Collaborate with Product and Engineering to reduce onboarding friction and enable Sales, Solution Engineering, and Customer Success with adoption materials and proof points.
• Use product adoption signals, customer feedback, and engagement analytics to measure impact and optimize adoption programs.
• Represent the platform narrative in external forums, customer briefings, webinars, and community channels.

Requirements

• 6+ years of product marketing experience in B2B SaaS, focused on platform, data, developer, or infrastructure products.
• Proven experience developing positioning, go-to-market strategies, and adoption programs that produced measurable product activation and usage growth.
• Experience marketing to deeply technical audiences, including developers, data engineers, and platform teams, as well as business stakeholders.
• Strong technical acumen and fluency in data concepts, APIs, and modern developer workflows.
• Exceptional storytelling, writing, and communication skills, including the ability to turn complex architectural concepts into clear, actionable value.
• Experience collaborating with Product, Engineering, Growth, and Field teams to deliver shared adoption outcomes.
• Strong analytical skills, including using data and customer feedback to prioritize initiatives and measure business impact.
• Ability to navigate ambiguity, drive cross-functional alignment, and manage competing priorities in a fast-paced environment.

Nice to have

• Experience with developer marketing, developer relations, or product-led growth motions.
• Exposure to graph technologies, data platforms, semantic layers, or enterprise AI and agentic ecosystems.
• Familiarity with the hirify.global product suite and ecosystem.
• MBA or another relevant degree or certification.

Culture & Benefits

• Choice of working from an office, from home, or through a combination of both.
• Health and wellbeing resources.
• Paid volunteer days and community support.
• Benefits, bonuses, commissions, and equity may be available.
• Accommodations or adjustments can be provided during the recruitment process.

Hiring process

• Identity verification, potentially including biometric data, is a condition of employment for employment fraud prevention in accordance with local law.
• Recruitment accommodations or adjustments can be requested at any stage.