Sr. Marketing Manager (Global Apparel)

Location: Hybrid in Rigby, Idaho, USA, with Tuesday through Thursday designated as in-office days. Only local or relocatable candidates will be considered. Occasional evening and weekend work is required during events, product launches, and peak business periods. Travel up to 15% domestically and internationally may be required.

Company

Teton Outfitters, a subsidiary of hirify.global Inc., develops and distributes Powersports apparel, helmets, goggles, and accessories through the KLIM and 509 brands across global markets.

What you will do

• Lead, coach, and develop a global marketing team of approximately four direct reports and seven total team members.
• Develop and execute global marketing strategies, brand positioning, consumer engagement programs, seasonal launches, promotions, and go-to-market campaigns for KLIM and 509.
• Partner with Product, Sales, Consumer Direct, Creative, and Operations to align marketing priorities with product roadmaps and business objectives.
• Oversee content and creative strategies, including product photography, video, brand storytelling, and marketing materials.
• Direct global public relations, brand communications, media relations, industry partnerships, crisis communication planning, athlete and ambassador programs, sponsorships, and event marketing.
• Analyze consumer insights, market trends, competitive activity, and campaign performance while managing an annual marketing budget of approximately $2.5M and evaluating agency, vendor, and partnership performance.

Requirements

• Bachelor of Science degree in Marketing, Communications, Business, or a related field.
• 8+ years of progressive marketing experience, including leadership responsibilities.
• Experience managing and developing marketing teams, coaching employees, establishing performance expectations, and coordinating cross-functional marketing initiatives.
• Demonstrated success developing and executing integrated marketing strategies, brand positioning initiatives, consumer engagement programs, and go-to-market campaigns.
• Experience building and growing consumer brands within the outdoor, Powersports, apparel, sporting goods, or adjacent industries.
• Strong understanding of consumer behavior, market research, brand management, and applying consumer insights to marketing strategy.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders and collaborate across functions and organizational levels.
• Strong strategic thinking and analytical capabilities, including evaluating marketing performance, managing priorities, and making data-informed decisions.
• Ability to work a hybrid schedule based in Rigby, Idaho, work occasional evenings and weekends during events and launches, and travel up to 15% domestically and internationally.

Nice to have

• Experience leading global or multi-market marketing organizations.
• Experience managing athlete, ambassador, sponsorship, or event marketing programs.
• Familiarity with digital marketing channels and consumer-direct business models.
• Passion for Powersports, outdoor recreation, or technical apparel industries.

Culture & Benefits

• Work in a global, cross-functional environment supporting distinct consumer brands and markets.
• Tuesday through Thursday are designated as in-office days under the hybrid work schedule.
• The role provides broad ownership of brand development, marketing execution, team leadership, and go-to-market activities.
• The position is not eligible for visa sponsorship.