Director Brand Management & Creative Services

Location: Headquarters, United States of America

Company

O’Reilly Auto Parts is a growing automotive retail company focused on proprietary brands, merchandising, and customer service.

What you will do

• Establish and maintain the strategy, architecture, and governance of the Masterbrand and proprietary brand portfolio across U.S. and international markets.
• Partner with Merchandising and business leaders to align brand positioning, investment, and portfolio decisions with customer needs, product categories, and business priorities.
• Evaluate brand performance, market conditions, customer insights, competitive activity, and Brand Health Tracker results to develop actionable recommendations.
• Lead the executive Brand Committee and provide expert recommendations on major portfolio decisions.
• Establish brand standards and decision criteria, partner with Legal on trademarks and brand protection, and support major company initiatives.
• Direct the Brand & Creative Services Manager and oversee creative operations, resource planning, quality standards, agencies, and strategic partners.

Requirements

• Bachelor’s degree in marketing, business, advertising, communications, brand management, or a related field.
• 10+ years of progressive experience in brand management, marketing, advertising, consumer products, retail, or a related field, including significant brand or portfolio management experience.
• Experience developing and managing brand strategies, positioning, architecture, and portfolio governance.
• Knowledge of brand development and lifecycle management, including brand evolution, extension, repositioning, and retirement.
• Experience using customer insights, market research, competitive analysis, and brand performance data to guide business decisions.
• Ability to influence senior leaders and cross-functional stakeholders without direct authority.
• Experience leading, developing, and mentoring managers and professional teams.

Nice to have

• Master’s degree in marketing, business, brand management, or a related field.
• Experience managing proprietary brands across U.S. and international markets.
• Knowledge of retail, automotive, consumer products, or complex multi-category businesses.
• Familiarity with brand architecture and portfolio governance across multiple product categories or business units.
• Proficiency in brand health tracking and customer research for brand strategy.
• Knowledge of trademark strategy and brand protection in partnership with Legal.
• Familiarity with creative development, design, production, and marketing technologies.

Culture & Benefits

• Competitive wages and paid time off.
• Stock purchase plan and 401(k) with employer contributions starting on day one.
• Medical, dental, and vision insurance with an optional flexible spending account.
• Health and wellbeing programs.
• Tuition educational assistance and opportunities for career growth.
• Promote-from-within philosophy and organizational career development.