Sr. Manager, Retail Marketing & Consumer Activation

Location: Atlanta, GA, United States

Company

hirify.global is a North American apparel retailer serving babies and young children through the hirify.global, OshKosh B'gosh, Skip*Hop, and Little Planet brands.

What you will do

• Develop and lead the enterprise retail experiences strategy, transforming stores into destinations that build brand affinity, drive traffic, and support measurable business growth.
• Create a long-term roadmap of family-focused experiences using seasonal moments, cultural occasions, partnerships, and community engagement.
• Develop scalable experiential platforms and activation programs for national deployment with local market customization.
• Lead activation planning and execution, including budgets, vendors, registration platforms, customer communications, operational feasibility, and brand standards.
• Partner with Integrated Marketing, Creative, Brand Management, Owned Channels, Loyalty, Social, PR, Media, and Retail Store Experience teams.
• Define KPIs, analyze traffic, transactions, sales, acquisition, loyalty, attendance, and satisfaction metrics, and prepare executive-level recommendations and business cases.

Requirements

• 7–10+ years of experience in experiential marketing, retail marketing, brand experiences, community marketing, event marketing, or related disciplines.
• Proven track record of developing consumer experiences that drive traffic, engagement, and measurable business results.
• Strong strategic planning and project management capabilities.
• Experience managing budgets, agencies, vendors, and cross-functional teams.
• Strong analytical and business acumen, including experience measuring program effectiveness and ROI.
• Exceptional communication, presentation, and stakeholder management skills.
• Passion for building brands through meaningful consumer experiences and community engagement.

Culture & Benefits

• Work in an inclusive environment guided by values that promote innovation.
• Access career development resources through hirify.global University, Toastmasters, mentorship programs, and other learning opportunities.
• Employment with an equal opportunity employer.