Manager, Global Events (Fashion)

Location: Hybrid role based in New York, New York, USA

Base pay range: $90,000–$110,000 per year

Company

hirify.global is a global house of brands whose portfolio includes Coach, a New York-founded fashion house focused on crafted products and inclusive brand expression.

What you will do

• Support global events and activations from concept development through production and on-site execution.
• Lead press, influencer, VIP, and media events across North America, EMEAI, and Asia.
• Develop retail activations in bespoke locations and seasonal pop-ups to drive engagement and Gen Z acquisition.
• Create and maintain global event toolkits for consistent regional execution and brand alignment.
• Manage creative briefs, production timelines, budgets, invoice trackers, and post-event reporting.
• Monitor trends in events, culture, hospitality, entertainment, and consumer engagement.

Requirements

• At least 5 years of experience in event production, experiential marketing, or brand activation.
• Experience producing VIP, media, press, and influencer-focused events.
• Strong understanding of luxury, fashion, lifestyle, and Gen Z consumer trends.
• Ability to manage multiple projects with exceptional attention to detail.
• Excellent communication, organization, and project management skills.
• Ability to work hands-on, adapt quickly, and perform effectively in a deadline-driven environment.

Culture & Benefits

• Inclusive and collaborative work environment focused on creativity, customer focus, and results.
• Medical, dental, and vision insurance.
• 401(k), disability insurance, commuter benefits, and tuition assistance.
• Paid paternity and maternity leave.
• Equal opportunity and affirmative action employer with reasonable accommodation available.