Sr B2C Marketing Manager, International, GolfNow

Location: Hybrid role based at the International HQ in Belfast, United Kingdom, with work across the UK and Ireland and international travel as required.

Company

hirify.global is a media and entertainment business operating brands across news, finance, golf, sports, and entertainment, including GolfNow and GolfPass.

What you will do

• Build and own the International B2C marketing plan, aligning growth choices with commercial priorities, market opportunities, customer insights, and the wider GolfNow strategy.
• Lead paid and organic acquisition across search, social, affiliates, and other channels while managing agencies, budgets, traffic quality, new bookers, and cost-effective growth.
• Optimize the journey from visit to booking across search, landing pages, app, checkout, offers, and on-site merchandising to improve conversion and revenue per session.
• Develop CRM and lifecycle marketing across email, push, in-app communications, segmentation, personalization, and triggered journeys to increase repeat booking, reactivation, and customer value.
• Use customer behavior, market insight, analytics, and test-and-learn activity to identify booking barriers and turn findings into marketing actions, creative briefs, offers, and optimizations.
• Own B2C reporting for the International business, communicate performance, investment decisions, risks, and opportunities to senior stakeholders, and collaborate with U.S.-based marketing teams on creative execution and measurement.

Requirements

• At least 5 years of senior or leadership-level marketing experience in a global context within transaction, subscription, and/or direct-to-consumer businesses.
• Degree in a relevant discipline.
• Creative and commercial flair, including experience constructing innovative launch plans with clear ROI and performance tracking.
• Proven experience leading consumer growth, performance marketing, ecommerce, marketplace, or digital-travel marketing in a commercially accountable role.
• Track record of improving acquisition, conversion, and customer retention together rather than managing one channel in isolation.
• Strong understanding of paid search, paid social, SEO, CRM and lifecycle marketing, app or web conversion, analytics, and experimentation.
• Experience managing budgets, agencies, and external partners, with the ability to make clear recommendations from imperfect data and balance short-term trading needs with long-term customer value and brand health.
• Ability to work across markets and adapt a common consumer strategy to local customer needs, collaborate effectively, communicate complex performance data concisely, and present recommendations to senior stakeholders.
• Exceptional leadership and people-management skills, with experience developing marketing professionals and driving functional success; highly organized, self-motivated, proactive, adaptable, and able to manage multiple projects.
• Willingness to work from the Belfast office, travel across the UK and Ireland, and undertake international travel as required.
• Clean driving licence and access to personal transport.

Nice to have

• French-market experience.
• Passion for golf and current knowledge of the game and industry.

Culture & Benefits

• Hybrid working from the International HQ in Belfast.
• International and cross-market collaboration with U.S.-based marketing teams.
• Opportunity to work on GolfNow, a golf booking and digital platform brand.
• Equal employment opportunity and reasonable accommodation support are provided during the recruitment process.

Hiring process

• External candidates may be required to attend an in-person interview with a hirify.global Media employee at one of the company’s locations before a hiring decision.