Paid Social Lead (Head of)

Location: Hybrid, with 3 days per week at the Farringdon HQ in London, UK

Company

A health platform founded in 2018 that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations for patients in the UK.

What you will do

• Own and evolve the paid social function across Meta, TikTok, and emerging channels.
• Define creative strategy across video, static, UGC, high-fidelity assets, Reels, Stories, and Feed formats.
• Build a high-velocity creative system producing hundreds of assets per month and translate performance data into actionable insights.
• Design modular workflows for managing more than 1,000 concurrent ads.
• Define account structures for algorithmic bidding and lead testing across creative, bidding, and landing experiences.
• Improve performance data flows through CAPI, event design, value-based optimisation, Motion, and BI platforms.

Requirements

• 7+ years of paid social experience, including scaling high-spend accounts.
• Strong understanding of Meta and TikTok mechanics, platform-native formats, bidding, account structure, and signals.
• Proven ability to drive creative-led growth rather than campaign management alone.
• Experience with creative automation, feeds, or templated production.
• Comfort working with data, attribution, and incrementality.
• Ability to work from the London office three days per week in a hybrid setup.

Nice to have

• Experience with Smartly.io or similar tools.
• Background in regulated or high-LTV categories.
• Exposure to PPC, SEO, Display, or CRO.

Culture & Benefits

• Patient-first values with an emphasis on learning quickly, quality, collaboration, and care.
• Share options and a generous pension with employee and employer contributions.
• 25 days of holiday plus bank holidays, increasing to 30 days with tenure.
• Enhanced maternity and parental leave, birthday leave, and additional anniversary leave.
• Flexible working options, a dog-friendly office, development budget, Wellhub membership, and cycle-to-work scheme.
• Employee assistance programme, season ticket loan, product discounts, and paid volunteering days.