Performance Marketing Manager

Location: London, United Kingdom — hybrid, with two days per week from the London Bridge office.

Company

hirify.global provides online ordering, marketing, loyalty, point-of-sale, menu optimisation and operational automation technology for independent restaurant and takeaway owners, with an AI-first product ecosystem and human support.

What you will do

• Own day-to-day execution and optimisation of the established Meta paid acquisition programme and Google paid suite, while continuing early-stage ChatGPT testing.
• Manage campaign setup, audiences, budget pacing, tracking checks, campaign hygiene and reporting within agreed budgets and priorities.
• Build and run a prioritised testing programme across creative, messaging, audiences, bidding and landing-page conversion; define hypotheses and success measures, interpret results, scale effective approaches and stop ineffective tests.
• Connect campaign performance to lead quality, qualified pipeline, conversion rates, customer acquisition and CAC, maintaining dashboards and resolving tracking or reporting gaps.
• Develop creative briefs, ad hooks and copy from customer insights and product benefits, coordinating asset production and iteration with Design and Videography.
• Recommend and run agreed experiments for new growth channels, collaborate with Marketing, Commercial, Product, SEO/AEO, Social Media, PR and Brand, and clearly communicate results, blockers and next steps.

Requirements

• 5+ years of experience in paid media or performance marketing, with hands-on campaign ownership and measurable results.
• Strong Meta expertise at meaningful spend levels, with comfort working directly in the account or through supporting AI tools.
• An essential paid media portfolio showing personally managed campaigns, contribution, testing approach, commercial returns and current live Meta ads through the Meta Ads Library.
• Hands-on experience with the Google paid suite for demand generation and customer acquisition, including recommending, testing and optimising campaigns against lead quality and commercial outcomes.
• Understanding of UK or Irish audiences and the ability to adapt messaging to their commercial and cultural context.
• Strong commercial judgement, including understanding lead quality, pipeline conversion, customer acquisition economics and why lower CPL does not always mean a better result.
• Curiosity and proactivity in identifying growth opportunities and turning ideas into prioritised experiments with clear success measures.
• Confidence using dashboards and platform data to diagnose performance, interpret results and recommend changes.
• Ability to write effective creative briefs and ad copy, collaborate with designers, work alongside an SEO/AEO specialist, communicate clearly and know when to act independently or escalate.

Nice to have

• Experience in B2B SaaS, restaurant technology or marketing to small business owners.
• Familiarity with CRM data and connecting paid campaigns to qualified pipeline and customer outcomes.
• Experience improving landing-page conversion.
• Practical use of AI tools or automation for reporting, monitoring or creative iteration.

Culture & Benefits

• Hybrid hub model combining home working with two days per week in the London Bridge office.
• 25 days of annual leave, public holidays and company days such as seasonal Summer Fridays.
• UK private healthcare through Vitality and UK pension support.
• Regular team meet-ups, company events, bike-to-work and wellness benefits.
• Ownership, clarity, transparency, meaningful scope, cross-functional collaboration and a focus on impact with balance rather than burnout.

Hiring process

• Recruiter screening call lasting 15–30 minutes.
• Hiring manager interview lasting 45–60 minutes, followed by a competency or technical stage.
• Reference checks; a paid media portfolio and relevant Meta Ads Library links are required before interviews, with campaign walkthroughs and evidence of attributable results discussed during the process.