Head of Marketing

Location: Orpington, Kent, United Kingdom; hybrid, 3–4 days in the office.

Salary: £70,000–£80,000 per year plus up to 20% discretionary bonus.

Company

Established, private equity-backed security services business with around 40 years of experience, more than 200 employees, and approximately 50,000 customers across London and the South East.

What you will do

• Develop and deliver a commercially focused marketing plan with clear priorities, budgets, measurable outcomes, and organic growth targets.
• Own paid search performance, manage external agencies, challenge recommendations, and improve campaign results.
• Evaluate and develop customer acquisition channels including paid search, SEO, Meta, and potentially purchased leads supported by outbound telesales.
• Establish reporting and attribution frameworks, track CPL and CPA, and improve visibility of marketing ROI.
• Optimize budgets, forecast results, improve the website and digital customer journey, and increase lead quality and conversion.
• Present marketing performance, forecasts, and recommendations to the CEO, CFO, Group Commercial Director, and wider leadership team while building a scalable marketing function.

Requirements

• Proven experience in performance marketing, with strong paid search expertise.
• Track record of driving customer acquisition and improving campaign performance against commercial KPIs.
• Experience managing external agencies, setting expectations, and challenging performance.
• Strong understanding of marketing measurement, attribution, reporting, CPL, CPA, and conversion rates.
• Ability to analyze data, identify opportunities, and translate insights into practical commercial decisions.
• Experience working autonomously and building structure where marketing processes, systems, and measurement are still developing.
• Confidence communicating with senior stakeholders and presenting performance, forecasts, and recommendations clearly.
• Proactive, resilient, results-oriented approach with the ability to balance strategic thinking and hands-on delivery.

Nice to have

• Experience with Meta advertising, broader lead-generation channels, or outbound telesales.
• Experience in a private equity-backed, acquisitive, or high-growth business.

Culture & Benefits

• Opportunity to take ownership as the first dedicated in-house marketing hire.
• Direct exposure to the CEO, CFO, and senior leadership team.
• Opportunity to influence strategic decisions and direct marketing investment toward measurable returns.
• Potential to recruit and develop a marketing team as the business grows over the next 6–9 months.
• Established organization with ambitious growth plans and further acquisition opportunities.